VODAFONE 'FIRSTS'

BACKGROUND AND BRAND VALUES

• Over 400m customers worldwide
• Operating in 30 countries
• Dedication to empowering consumers
• Committed to providing useful innovation

Vodafone Brand Goals

• To own the concept of 'Firsts'
• To engage with consumers on an emotional level
• Increasing brand consideration by a third

VODAFONE 'FIRSTS'

CONNECTED CONSUMERS

• Social media creates dialogue
• The single customer view
• Content and context rule

Achieve standout engagement

Effective targeting

Build relationships

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Accurate Targeting

Informed and helpful content

Multi-device