VISUAL Marketing

WHO AM I?

@KateEvansSocial

• CEO @YourSoclStatus (Your Social Status)
• Contracted With 3M & Aveda
• From Dayton, OH
• Love Traveling, Training & Talking
• Social Media Is An Extension Of My Personality

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What is

Visual social media marketing is the use of video, images and other visual content to convey your message

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nifty & fascinating stats

• Brain Can Process Images In 13 Milliseconds
• 93% Of Communication Is Nonverbal
• Millennials Attention Span
• Pictures Are Tools To Elicit Certain Emotions
• Graphics Increase Comprehension & Recollection

Pinterest

what

Pinterest is a visual discovery tool that people use to collect ideas for their different projects and interests. People create and share collections (called “boards”) of visual bookmarks (called “Pins”) that they use to do things like plan trips and projects, organize events or save articles and recipes.

why

Why use pinterest

• Visual Component
• Blog/Website To Pinterest
• New Platform To Target
• SEO Benefit
• Building Trust, Personality, Familiarity

who

Who is using pinterest

• LL Bean - 5.8 Million Followers
• Jetsetters - 4.6 Million Followers
• Nordstrom - 4.4 Million Followers
• Everyday Health - 3.9 Million Followers
• Lowe's - 3.6 Million Followers

where

where to use pinterest

• On Company Website
• Blog
• Share Other's Content
• Marketing Outside The Box
• Feeds, Buttons, Facebook, Newsletters

when

when to use pinterest

• No Set Content Schedule
• Blog With Pinterest In Mind
• Videos
• New Products & Services
• Creating Infographics or Sharing Photos

how

how to use pinterest

• http://business.pinterest.com
• Follow Setup Guide
• Keep Your Audience In Mind
• Behind The Scenes
• Sneak Peeks

Instagram

what

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

why

why use instagram

• Cultivate A Following
• Tell Your Story
• Show Personality/Fun
• Inspire Potential Customers
• Network & Exposure

who

who is using instagram

• Nike - Over 4 Million Followers
• Starbucks - Over 2 Million Followers
• Forever 21 - Over 3 Million Followers
• National Geographic - Over 4 Million Followers
• MTV - Over 2 Million Followers

where

where to use instagram

• Website
• Facebook
• Share to Facebook & Twitter
• Signage
• Signatures

when

when to use instagram

• Behind The Scenes
• Trade Shows/Conferences
• Company Outings/Parties
• Events With Customers
• Showcase Something New/Unique

how

how to use instagram

• Mobile App
• Use Filters
• Use Hashtags
• "Raw" Photos
• Connect With Facebook & Twitter

snapchat

what

Snapchat is a photo messaging application ("app") developed by Evan Spiegel and Robert Murphy, then Stanford University students. Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.

why

Why Use Snapchat

• Flash Sales
• New Generation Of Buyers
• Create Excitement
• Show Personality
• Exclusivity

who

who is using snapchat

• Taco Bell
• Acura
• GrubHub
• New Orleans Saints
• Rebecca Minkoff

where

where to use snapchat

• Advertise On Website
• Include On Signage/Newsletters
• Include On Signatures

when

when to use snapchat

• Cautiously & Sparingly
• After A Following Has Been Built
• Use For Marketing Purposes
• Use To Intro New Products/Services

how

How to use snapchat

• Mobile App
• Draw or Text
• Create Stories For 24 Hour Access
• Sales & Coupons

Best Practices

What To Do

• Hashtags
• "Raw" Footage
• Videos
• Share to Facebook & Twitter
• Utilize Website

Reviewing

For Business

• Visual Marketing Is For B2C & B2B
• SEO Benefits
• Strategy Involved
• Top Of Mind
• Interesting, Progressive, & Trustworthy