Vencobb TVC

The Brief

• Vencobb has always been promoted as the world's tastiest chicken
• Sania Mirza is a very popular tennis ico
• The TVC should use the celeb's charisma to promote the brand and also the generic goodness of chicken
• While the look and feel of the ad should be national it should also appeal to the masses who conusme it

CREATIVE ROUTES

Love Always

Love always

• It opens with the voice of the refree saying " Quite please" and you see Sania serving 15-love
• Cut to Sania talking " Everyday you need strength and stamina"
• Cut to she serving 30-love
• Sania talking " Everything I eat has to be tasty also "
• Cut to Sania serving 40-love
• Sania talks " Chicken for strength and stamina and Vencobb chicken the world's tastiest chicken "
• Referee saying " Game. set and match ...Sania "
• Cut to food shot and logo
• Sania saying " Vencobb chicken . Love always "

Fan

Fan

• You see a young teenager practicing hand tennis in her room filled with Sania posters
• She even tries and puts on the nose ring sania wears
• Then the fan is sitting in the dining table and still doing hand gestures like playing tennis
• She wonders what does Sania eat ?
• Split screen and there you see Sania being served Chicken
• Fan wonders chicken ? Which Chicken
• Cut the split and Sania is seen talking to the fan ..." Ven cobb world's tastiest chicken"
• You see them both play
• End with logo and then both of them eating chicken and taking a selfie

serve !!!

Serve

• Referee says " Sania to serve "
• Cut to Sania talks " I have served a lot of serves"
• Cut to show sania serving
• Cut to her and she says " What I like to be served ?"
• Cut to a tennis shot
• Cut back to Sania talking " Chicken"
• Close shot of a hit
• " Vencobb chicken "
• Shots of chicken and tennis interspersed
• Sania " Vencobb chicken worlds tastiest chicken ...Love always "

Doubles

Doubles

• Here you see Sania talking she is in the referee chair " You need strength ( turns and looks at the other Sania and says )" You need taste "
• Cut to her close " You need them both"
• Tennis shot
• Tennis shot
• "For that you need chicken "
• Tennis shot
• "Ven cobb chicken"
• Tennis shot
• Sania doing a winning gesture
• Now you see both Sania together in the net and one is saying " Strength and (Other says ) taste"
• Both of them say in unison " Together. Vencobb chicken. World's tastiest chicken.
• Chicken shots
• Logo