Unfortunately, your organic traffic is declining according to Google Analytics. Your digital marketing and website are not generating the expected number of leads. Fortunately, SEO [Search Engine Optimization] is a potent strategy that can help you enhance search engine visibility and ranking. Before you take steps in applying SEO strategy it is wise to perform an overall SEO audit.

What is an SEO audit?

It means website evaluation for search engine friendliness. Each website differs, so the changes made to a relevant site will not work for you. With an SEO audit, you get a tailored perception of well your site performance is from Google’s viewpoint. After the audit is completed, you know the strengths and weaknesses of your site. You get a strong route to develop and execute a clear SEO strategy. It will help you enhance your inbound marketing effort.

How does an SEO audit reveal this? What will you learn from it? How to improve? An expert SEO professional can help you with an SEO audit. For example, Just SEO has been helping businesses around New Zealand to out-rank competitors on Google using Technical, on-page, and off-page SEO audit. It is an in-depth review that can offer multiple benefits.

Enhance overall site performance

Site performance is a major algorithm in search engine ranking. Google prefers a healthy website. An SEO audit helps to identify any loopholes like site-map glitches or low speed. It can even flag up security hitches your site may be experiencing.

Some of these can be handled quickly, while a few can take some time. Never feel depressed, if you see no instant enhancement after making changes. There is a possibility that Google can take a couple of months to identify the changes. Regular SEO audit is a must to ensure steady performance.

Eliminate old SEO practices to avoid getting penalized

SEO arena is consistently evolving. Several years ago, buying backlinks was an SEO practice. Today, the algorithms have changed and toxic links are damaging in search rankings. Link building is crucial but they need to be natural, organic, and relevant. With an SEO audit, such detrimental historic practice can get identified and removed to enhance the overall SEO of your site.

Discover keywords that rank high and generate leads

An SEO audits helps to identify the keywords you are really getting ranked for. This valuable information can help you optimize the content, accordingly. Even if your content is the best, if it is not optimized for correct keywords, the target client will be unable to find you.

You even get to know if the high-ranking keywords are generating traffic and of what kind. Such knowledge will help you harness it in your content creation and optimization. It will breach all the gaps.

Monitor your competitor’s SEO performance

If your competitor is beating you in ranking then have an SEO audit performed on the competitor to analyze their doings and identify their strength to use in your SEO. Competitive SEO analysis can be worth it and is acceptable.

SEO is a persistent digital marketing activity that helps to enhance your search engine performance!