UX Strategy

Problem?

Find a way to make a generic static stat site about football become something more

Step 1: Define a new view

find a new use for it, find the basic human need it fufills

We began by reviewing Maslow's hierarchy of needs

Belonging

Sports teams

New Direction

instead of stats, we would focus on the more human side of each stat.

Some interesting fact that could open up a conversation for someone to chat with a person watching the game without the need to memorize a ton of stats. Leaving it as an open ended conversation starter

But what type of person would be helped by this?

7% of men aren't informed about sports

All About Brad

• 32 years old
• Professional Sales
• Trying to move up at his company
• Charged with entertaining a new VIP client that could make or break his career
• He has no idea about sports
• He has to entertain the client during SuperBowl Weekend
• How does Brad Connect?

Watercooler:
the app that helps you connect

Whats in a name?

SINCE THE FOCUS OF THE APP WAS CHANGED, WE NEEDED TO KEEP THE MESSAGE COHESIVE

We brainstormed and came up with a list of five names

The top two names from user testing were:
LockerRoom
WaterCooler

watercooler

Bringing about a culture of change is hard when you have to work with someone that put their heart and soul into a project.
I learned a lot about how to delicately explain the need to change focus and to collaborate to allow them to feel a sense of ownership again.

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