UX Strategy

Published on Jan 19, 2016

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PRESENTATION OUTLINE

UX Strategy

Case study about designing the strategy for an app that isn't much.

Problem?

Find a way to make a generic static stat site about football become something more

Photo by rgmcfadden

Step 1: Define a new view

think outside of the box for a new direction

find a new use for it, find the basic human need it fufills

We began by reviewing Maslow's hierarchy of needs

Photo by Jon and Barb

Belonging

What if we changed the goal to needing to belong?
Photo by Thomas Hawk

Sports teams

Sports teams have fans that provide a sense of belonging
Photo by jikatu

New Direction

An app to help a non sports fan connect
Photo by marcoderksen

instead of stats, we would focus on the more human side of each stat.

Some interesting fact that could open up a conversation for someone to chat with a person watching the game without the need to memorize a ton of stats. Leaving it as an open ended conversation starter

But what type of person would be helped by this?

Meet Brad Silverman  
Photo by JonoMueller

7% of men aren't informed about sports

All About Brad

  • 32 years old
  • Professional Sales
  • Trying to move up at his company
  • Charged with entertaining a new VIP client that could make or break his career
  • He has no idea about sports
  • He has to entertain the client during SuperBowl Weekend
  • How does Brad Connect?

Watercooler:
the app that helps you connect

Whats in a name?

first impressions are important

SINCE THE FOCUS OF THE APP WAS CHANGED, WE NEEDED TO KEEP THE MESSAGE COHESIVE

Photo by Travel 2.0

We brainstormed and came up with a list of five names

Photo by maybeemily

The top two names from user testing were:
LockerRoom
WaterCooler

watercooler

iT WAS A WAY TO KEEP GENDER BIAS AND JOKES OUT OF THE MIX

Bringing about a culture of change is hard when you have to work with someone that put their heart and soul into a project.
I learned a lot about how to delicately explain the need to change focus and to collaborate to allow them to feel a sense of ownership again.

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