Find a way to make a generic static stat site about football become something more
Step 1: Define a new view
find a new use for it, find the basic human need it fufills
We began by reviewing Maslow's hierarchy of needs
instead of stats, we would focus on the more human side of each stat.
Some interesting fact that could open up a conversation for someone to chat with a person watching the game without the need to memorize a ton of stats. Leaving it as an open ended conversation starter
But what type of person would be helped by this?
7% of men aren't informed about sports
All About Brad
- 32 years old
- Professional Sales
- Trying to move up at his company
- Charged with entertaining a new VIP client that could make or break his career
- He has no idea about sports
- He has to entertain the client during SuperBowl Weekend
- How does Brad Connect?
the app that helps you connect
SINCE THE FOCUS OF THE APP WAS CHANGED, WE NEEDED TO KEEP THE MESSAGE COHESIVE
We brainstormed and came up with a list of five names
The top two names from user testing were:
Bringing about a culture of change is hard when you have to work with someone that put their heart and soul into a project.
I learned a lot about how to delicately explain the need to change focus and to collaborate to allow them to feel a sense of ownership again.