UW Business Plan Practicum
Published on Dec 10, 2016
No Description
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
celebrities
we set out to build social games for
Lady Gaga's Legal Team
Our proof of concept was a frowned upon by
TO GET A TERM SHEET
SOMETIMES ALL IT TAKES IS A CEASE AND DESIST
Our Seed Round Hinged On:
- Right team with relevant experience
- Land-grab conditions in the market
- Demonstrated ability to deliver
Other Common Criteria
- Proof of business model
- Revenue
- Engaged repeat customers
Photo by Profound Whatever
LUCKY BREAK
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VALIDATE FIRST, DEVELOP SECOND
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Photo by purpleslog
Then it hit us... (really, Kevin)
- Presentations are too damn hard
- Productivity tools lagging behind consumer apps
- Tablets moving from consumption to creation tools
- Tremendous appetite for something different
Photo by unwiederbringlichbegangenes
iPhone Prototype
2 weeks later we had an
6 months later we were in the App Store
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Since Then...
- Brought Haiku Deck to Web
- Delivered iPhone App
- Integrated with SlideShare
2.5 Years in Market
- 6.3MM Viewers/Creators
- 12MM Deck Views
- 3MM Decks Created
- 2.3MM Downloads
- $0 spent on customer acquisition
Photo by teamstickergiant
Model Considerations
- Grow fast
- Encourage repeat use
- Convert deck viewers to creators
- Drive heavy creators to Pro offering
Photo by stevendepolo
Lesson 1:
Test & validate ideas with customers early and often. Building before you validate is so last year.
Lesson 2:
Less risk for investors yields higher valuation.
Talk to customers.
Get traction.
Lesson 3:
Leverage Kickstarter, LaunchRock, and social advertising to achieve results in the absence of product
www.haikudeck.com
@adamtr
