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Slide Notes

DownloadGo Live

Utah Kick Off

Published on Nov 19, 2015

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PRESENTATION OUTLINE

INSPIRED MARKETING

TOP COLDWELL BANKER MARKETING INITIATIVES OF 2014

NO HO HUM

IT'S TIME TO CHANGE THE WAY WE MARKET
Photo by pysta

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2014 MARKETING PLAN

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YOUR REGIONAL MARKETING MANAGER

ANDREA ROSENKRANTZ

STUFF

WE'VE GOT A TON OF
Photo by Haaveilla

IT BEGINS AT HOME

WE HAVE TO BE A BETTER TRAINING COMPANY

WHAT YOU CAN EXPECT

EDUCATION SUMMITS

MAY 2014

CB ESSENTIALS & PREVIEWS TOP 10
Photo by E_TAVARES

SEPTEMBER 2014

BUSINESS PLANNING & DIGITAL TOP 10
Photo by a4gpa

SOCIAL MEDIA STRATEGY

LAUNCH A

UTAHHOME.ME

SUBSCRIBE. FOLLOW. INTERACT.

FOLLOW US TODAY

FACEBOOK & PINTEREST CBUTAH | TWITTER & INSTAGRAM UTAHCB

WHO CARES?

Photo by PhotKing ♛

LAUNCH DIGITAL STRATEGY

SEO | SEM | REMARKETING
Photo by vernieman

LEAD GENERATION

IT'S ALL ABOUT
Photo by AhmadHashim

UTAHHOMES.COM & YOU!

DRIVE CONSUMERS TO

HUB AND SPOKE

HOMEBASE INTOUCH 2.0

POWERED BY MARKET LEADER

HOMEBASE INTOUCH 2.0:

  • Contact management
  • Email alerts
  • Market information
  • Nurture campaigns
  • Client email activity

HOMEBASE INTOUCH 2.0

  • Agent websites
  • Client monitoring
  • Conversion tools
  • Listing marketing
  • All tied to transaction management
Photo by bengrey

PREVIEWS INTERNATIONAL

GROW STRENGTH AND PRESENCE OF

DIGITAL LUXURY EZINE

DELIVERED TO THOUSANDS VIA EMAIL AND SOCIAL MEDIA

PREVIEWS PARTY

CLIENTS, AGENTS AND RECRUITS | SUMMER 2014
Photo by marcp_dmoz

NEW: PREMIUM PACKAGE

  • Mobile app
  • Easy collaboration
  • Clear tracking
  • Unlimited doc storage
  • In-person client signing

#HOMEROCKS

2014 AD CAMPAIGN | #YOUR HOME LAUNCHING IN MARCH

2014...

BIGGEST ENHANCEMENT OF 2014
Photo by doublejwebers

COLDWELLBANKERHOMES.COM

MOVING TO A NATIONAL WEBSITE | 4TH QUARTER

A BUSY BUT EXCITING YEAR

WELCOME TO 2014
Photo by Jsome1