U.S. Trade Marketing Internship Guide

About rockport

STyle made comfortable

• Heritage: First to deliver sport technology in non-athletic shoes
• Style: Consumer led, on trend casual styling with Italian design
• Technology: Every shoe built with adidas tech 
• Delivers lightness, flexibility, and stability
• Mobility: Designed to transport you in activity and attitude

Key concepts

• Total Motion
• Seven to 7
• truWALKzero
• RocSports Lite

In this internship you will...

• Assist the U.S. Trade Marketing Team on all day to day tasks
• Assist in the U.S. customer program results/performance overviews
• Assist in key customer sales associates programs/contests
• Assist with the creation of U.S. key customer sell-in materials
• Assist in sales meeting/trade show planning and execution

what is ffANY?

What is FFANY?

• Fashion Footwear Association of New York 
• Not-for-profit trade association representing footwear manufacturers
• Not-for-profit trade association representing footwear manufacturers
• Brings together manufacturers, retailers, and industry players 
• Brings together manu 
• Trade shows create one exciting marketplace in New York City
• Each trade show creates an exciting marketplace in New York City
• Hosted in February, June, August, December

DATABASES and Resources

USING ROBOHEAD

Use robohead to...

• Upload and check-in on different briefs
• Download different projects
• Username and password must be created through a manager

using MARVIN

use marvin to...

• Collect creative assets for Rockport products
• All images are high resolution files 
• Images can be used in design project requests

USING virtual Showroom

Use virtual showroom...

• To look up SKUs and product copy
• To find Features and Benefits (F&Bs) of products
• To build an assortment of different shoes and print a PDF of the collection

USING wetransfer

USE WETRANSFER.com...

• To send larger files (8MB +) to managers and outside requests
• Upload designated file
• Include recipient and be sure to CC your manager if needed.
• You will receive a confirmation email after sending the email
• You will receive an email when the recipient downloads the file

Using the printers

how to print

• To print in color, use HQ384
• The colored printer is located next to Intern Seat 7
• To print in B&W, use Canton75. 
• The colored printer is located at the beginning of the US Trade Row

Contacts

• Human Resources: Bev Keaton bev.keaton@rockport.com
• ITO Request: ito.request@adidas-Group.com or x123
• Jon Brunell: x5614
• Angela Eori: x5377
• Lisa Graham: x5110

Good luck