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选择的悖论

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

选择的悖论

你是怎样选择的
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2.

简介

3.

上帝的选择悖论

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4.

选择为什么困难

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5.

信息

不对称
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6.

信息

获取成本
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7.

信息

质量低
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8.

资源

稀缺
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9.

机会成本

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10.

目标

不明确
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11.

影响行为的因素

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12.

峰终定律

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13.

锚定效应

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14.

框架效应

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15.

损失规避

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16.

如何提供选择

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17.

Untitled Slide

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18.

Untitled Slide

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19.

如何选择

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20.

坚持

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21.

THANK YOU

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Anson Kirk