Slide 1: The Concept of Motivation • Motivation is the driving force behind our actions and behaviors. • It is influenced by both internal and external factors. • Needs and goals play a key role in motivation. • Different theories explain how motivation works, such as Maslow's hierarchy of needs and Herzberg's two-factor theory. Slide 2: Substantive and Procedural Theories of Motivation • Substantive theories focus on the needs that motivate people. • Procedural theories focus on the process of how people become motivated. • Some well-known substantive theories include Maslow's hierarchy of needs, McClelland's three-need theory, and Herzberg's two-factor theory. • Some well-known procedural theories include Vroom's expectancy theory, Adams' equity theory, Porter and Lawler's theory of motivation, Locke's goal-setting theory, and McGregor's X and Y theories. Slide 3: Analysis of the Influence of Motivation on Personnel in Azerbaijan • Motivation is crucial in fields like information technology, which require high skills and creativity. • Intrinsic motivation, derived from finding meaning and purpose in one's work, is essential for long-term productivity. • Understanding motivational factors specific to IT professionals is important for designing effective incentive systems. • The IT sector in Azerbaijan faces challenges related to employee retention, highlighting the need for improved motivation strategies. Slide 4: Analysis of the Motivation System in "Smart Solutions" Company • "Smart Solutions" uses a combination of material and non-material incentives to motivate its employees. • Key performance indicators (KPIs) linked to individual and organizational goals are used to assess performance and determine bonuses. • The company also has a system of pay grades and ranks based on contribution, qualification level, and responsibilities. • Areas for improvement include greater personalization of motivation mechanisms, transparency of career progression, and adaptation of incentives to remote work. Slide 5: Improvement of Non-Financial and Financial Incentives in "Smart Solutions" Company • Non-material incentives, such as team building activities, training opportunities, and recognition programs, can play a significant role in employee motivation. • "Smart Solutions" uses various non-material incentives to create a positive and engaging work environment. • The company can further improve its motivation system by implementing a more complex balanced compensation model that includes variable pay based on performance and a motivational career growth system. Слайд 6: Выводы • Role of employee motivation and its theoretical foundations: o Employee motivation is a key factor that drives employees to perform their duties well, increase loyalty and commitment to the company. o Theories of motivation offer various approaches to explaining what motivates people. • Specifics of applying various approaches in Azerbaijan: o There are both general and specific factors that influence employee motivation in Azerbaijan. o In general, there is a trend towards a shift from material to non-material incentives in the country. • Analysis of the motivation system using the example of Smart Solutions Group: o Smart Solutions Group uses both material and non-material incentives to motivate employees. o The results of a survey of employees showed that they equally need both types of incentives. • Recommendations for improvement, taking into account financial and non-financial incentives: o To improve the effectiveness of the company's motivation system, it is necessary to:  Balance the use of material and non-material incentives.  Consider the individual needs and expectations of employees.  Continuously evaluate and adjust the motivation system in accordance with changing conditions. • Conclusion on the importance of a balanced motivation system for achieving organizational goals: o A balanced motivation system that takes into account individual and organizational needs is key to achieving organizational goals.