UNDERSTANDING THE MALE GUEST

#1

BACKGROUND

• Student with active lifestyle
• Why? His hair usually falls flat on his face since the it’s too straight. His scalp also becomes prone to conditions such as dandruff. Removing volume will allow him to feel cooler during activities and prevent sweat to drip down the face.

CHARACTERISTICS

• Face shape: diamond
• Hair texture: straight
• Strongest feature: lips
• Current hairstyle: long classic barber’s cut

RECOMMENDED HAIRSTYLE

• Crew cut with hairline trimmed to widen forehead
• It will pull hair off the face and the shorter sides will prevent head from getting too hot during activities.

RECOMMENDED GROOMING

• Matte grooming clay and rosemary mint shampoo
• Keep it simple and avoid overwhelming guests who are not used to products.
• Unlike female guests, they need something with less

#2

BACKGROUND

• Customer service tech and musician
• Why? He needs a haircut that will be easily styled for a professional look and at the same time be edgy for when he performs with his band.

CHARACTERISTICS

• Face shape: round
• Hair texture: wavy
• Strongest feature: nose
• Current hairstyle: faux hawk

RECOMMENDED HAIRSTYLE

• Undercut
• Why? It can be polished and brushed back for a professional and edgy look depending on how its styled

RECOMMENDED GROOMING

• Grooming clay and glossing straightener
• Use the glossing straightener to reduce waves for a neater slick look and finish with grooming clay once everything is molded into desired place
• Women usually prefer a shinier finish

#3

BACKGROUND

• Retiree, active lifestyle
• Why? He needs a shorter haircut on the side to hide gray hairs

CHARACTERISTICS

• Face shape: oval
• Hair texture: straight
• Strongest feature: chin
• Current hairstyle: medium length barbers cut

RECOMMENDED HAIRSTYLE

• Side quiff with classic tappered sides
• No color since guest is allergic to hair dye so haircut should minimize the appearance of grays
• It should be removing grays on the sides which are most noticeable and creating volume on top

RECOMMENDED GROOMING

• Thickening tonic and black malva conditioner
• Use conditioner daily to give hair a dark tint since haircolor isn’t an option and thickening tonic to make hair appear fuller at the top
• For females, haircolor is usually not a problem