HOhan co.

Company Profile

• Founders:Maleeha Anwar, Miho Nagayama, Vivian Li
• Nov. 2013, a elderly woman fell from wheelchair lift 
• She suffered leg/brain injury but luckily survived
• Three founders were changed by this story 
• Aim to make a better assistive machine than wheelchair

Did you know...

• 155,000 Canadians use wheelchairs
• 52% of Canadians 65+ use a wheelchair
• As their primary means of mobility

UFLO

Design-UFLO

• Lightweight, compact
• Joystick to control direction/altitude
• Personalized colour, user-friendly
• Heated seat feature
• Jet engine to create air pressure to float

competition

• Wheelchair companies 
• E.g. Invacare Corp., Permobil AB, Hoveround Corp....
• Disadvantages:
• Electric: battery runs out, bulky
• Manual: flat tires, excessive upper body strength

benefits of uflo

• Lightweight, compact
• Does not require much energy
• More controllable on difficult terrain
• Spare and long-lived batteries
• Personalized, user-friendly

tARGET MARKET

• Target: People who cannot travel on foot
• Focused consumers: Elderly people
• Less suitable for: people who own it for fun
• Focused Market: Canada

PROMOTION & PLACEMENT

• TV/Internet/Radio/Billboards
• Hospitals/Schools/malls
• Available on online store 
• Focus: Medical Services

sTORAGE AND DISTRIBUTION

• Manufactured in Alberta, more East headquarters  
• Air Cargo/Train Cargo delivering
• Low demand:Alberta, Yukon, Northwest, Nunavut
• High demand: Nova Scotia, New Brunswick
• Low 2000-6000/ High 6000-10000

Cost

• Estimated cost: $2500
• Initial number: 10000
• Budget (per UFLO): $2000
• Profit (per UFLO):$500
• Other expense: $1 million (delivery, advertising..)

your share

• Optimal Market Value: $5 million 
• Budget: $3 million
• 25% of the company for $2 million investment