U.D.G.

Published on Nov 30, 2015

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PRESENTATION OUTLINE

U.D.G.

Unify. Diversify. Globalize.

Problem Statement

  • "It is essential that... the University and the Commonwealth... thrive in an interconnected and competitive world."
  • -Vice Provost Legro
-Word bubble animation for "Global Presence" Vice Provost
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But... why?

  • To compete
  • To diversify
  • To adapt
  • To thrive
Photo by weesen

The Rationale

  • Global branding
  • Overarching benefits
  • Student opportunity
  • Excellence breeds excellence

Customer Needs: A Dissection

Photo by BioDivLibrary

"Global Presence"

  • International Faculty/Students
  • University-University Networking
  • Engaging International Communities
Photo by horrigans

A Successful Product

  • CREATES Increase In:
  • International Rankings
  • International Applications
  • International Faculty

The Solution

In Two Parts
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Website Redesign

  • Location-based
  • Unobtrusive Banner
  • Offers a variety of links
  • Displaying Charlottesville

FEATURES

  • Student Ambassadors
  • International-Origin Students
  • Ethnic Clubs
  • Nearby Events
Photo by Nanagyei

Split testing and Metrics

  • Model A/Model B
  • Data-validation
  • Data-optimized

Part 2

University global conference

  • UVA-Sponsored
  • Internationalization Proposals
  • On Grounds, globally attended
Photo by Haags Uitburo

Resource Assessment

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Conference COSTS

  • No Prototype
  • Implementation COSTS
  • Investment in growth
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Implementation costs

  • Monetary (grants, alumni)
  • Facilities
  • Transportation

WEBSITE RESOURCES

  • Web developers
  • Program managers
  • Split testing and metrics
Photo by thedescrier

Unify. Diversify. Globalize.

A Two-Part Solution

Christian May

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