Topic 1

3 types of conformity
- compliance
- internalization
- identification

Compliance
This refers to instances where a person may agree in public with a group of people, but the person privately disagrees with the group’s viewpoint or behavior

Internalization
Publicly changing behavior to fit in with the group while also agreeing with them privately

Identification
Identification occurs when someone conforms to the demands of a given social role in society

The 2 Explanations for Conformity

• informational social influence
• normative social influence

Informational Social Influence

Normative Social Influence

EVAL 1 - Schultz towels

• NSI messages can influence behavior
• 75% of hotel guests reused towels
• 25% reduction in towel use

EVAL 2 - Hard To Detect

• NSI is hard to detect
• People do not want to appear sheep

EVAL 3 - Debates


• ISI can be dangerous in the modern world
• Fein showed this can be used to influence political opinions

EVAL 4 - Nature of the Task

• ISI only really works if there is not a physical reality

EVAL 5 - Difficult to distinguish

• Compliance and Internalization are hard to distinguish between

Topic 2

What was the procedures' Asch experiments?

What were the findings Asch experiment?

What are the 3 varibles?

Topic 3

Topic 4

What is obedience?
social influence where a person follows an order from another person who is usually an authority figure

Explanations of obedience

• Legitimate Authority figure: obeying an authority who they think is morally right and / or legally based (i.e. legitimate)
• Agentic State: believing that the authority will take responsibility for the consequences of their actions

Milgrams Case Study:

Situational Factors (that affect obedience):
- authority wearing uniform
- status of location
- proximity to authority

Topic 5

Authoritarian Personality

F Scale - Questionnaire that measures fascist traits

EVAL 1 - Elms & Milgram

• Wanted to see if there was a correlation between Authoritarian Personality and high F scale scores
• There was positive correlation but that doesnt mean causation

EVAL 2 - Fake Shocks

• Was replicated with the participants knowing the shocks were fake
• Those with AP still obeyed more compared to those without an AP

EVAL 3 - Game Show

• The Game of Death - French recreation of Milgram study
• 81% of contestants go all the way by administering more than 20 shocks of up to a maximum of 460 volts

EVAL 4 - Situational Factors

EVAL 5 - Parenting

• People develop AP through parents who practice 'conditional love'
• parents are strict, harsh and punishing

EVAL 6 - Social Desirability

• People could false self-report with the F-scale test to be considered 'socially desirable'

Topic 6

What does resistance to social influence mean?

Social Support (situational)

• Asch experimental varation
• The presence of others who are seen to disobey the authority figure reduced the level of obedience to 10%.

Locus of Control (dispositional)

• high external LOC = more likely to conform
• high internal LOC = more likely to resist social influence
• measured by Rotter Locus of Control Questionnaire

EVAL 1 - Meta Analysis (Avtgis)

EVAL 2 - LOC only NSI (Spector)

EVAL 3 - More external over time (Twenge)

Topic 7

What is Social Change?
occurs when a whole society adopts a new belief or behavior which then becomes widely accepted as the ‘norm’

EVAL 1 - Ski Lift (Nemeth)

EVAL 2 - Tipping Point

EVAL 3 - Think More?

EVAL 4 - Name Only

Topic 8

Ways minority influence can cause change