It talks about how almost everyone and everything is adjusting to text speak and considering it part of the English Language and that is our main focus, to find out why text speak is taking over.
That our language is changing and the media and large wold contributors (such as celebrities and companies) are pushing that change into everyone's life.
We should keep in mind that although words such as “bruh” and “lolz” are fun to say they can be very effective at changing the way we do things such as write, read, and communicate.