What's We'll Cover Today

• What Twitter is and why it's important
• The basics. Twitter language and format
• Hands On Learning! The best way to learn is to practice, let's get 'tweeting!'

What is Twitter?

• Real time microblogging
• You can choose what you post and see
• Users post conversations and thoughts, or "tweets"
• Other users "follow" those individuals

Why is Twitter important?

• Questions

WHY 140?

• Short and to the point
• Allows user to read and react to content at a glance
• Interactive real-time coversation promotes engagement

WHAT DOES TWITTER LOOK LIKE?

TWITTER LINGO

• Tweets: A 140 character mesage (this include spaces too!)
• Followers: People that follow your account
• Feed: The stream of tweets you see on your homepage of your followers

TWITTER LINGO

• Tweets: A 140 character mesage (this include spaces too!)
• Followers: People that follow your account
• Feed: The stream of tweets you see on your homepage of your followers

TWITTER LINGO

• Handle: The phrase used for your username (@ceany_org)
• Mention (@): Symbol used to refer to or tag other people's handle (@ceany_org)
• Direct Message (DM): A personal 140 message between you and another user
• Re-tweet: To share someone else's tweet on your account (can save you some time and still allow you to participate)

TWITTER LINGO

• Hashtag (#): Keywords used to track a conversation (#charlietravels). A hashtag is a discovery tool that allows others to find your tweets, based on TOPIC in real-time--even from people you dont know.
• Trending: What's hot in real-time (hashtags, topics, etc.)
• Who to Follow: Recommendations of accounts to follow from Twitter

A well crafted tweet should have...

• Content to promote a discussion. Think Re-Tweet!
• At least 1-2 hashtags
• Cross promoting handles or hashtags
• Photos get the most visibility

EXAMPLES

What does a Tweet look like?

The Retweet

The Mention (@)

The Hashtag (#)

Following

Bad Tweets

• "Excited to see what the Continuing Education of Association of New York has in store for the conference this November 11th 2015 #ceany #fun"
• "Charlotte Noname" just gave a great presentation. #conference"

Good Tweets

• "Excited to see what @ceany_org has in store for the conference this Nov. #ceany"
• "It's not social media that's ruling, it's mobile friendliness."#CEANY2015 @janemck"

YOUR PROFILE

Your Twitter Profile Includes

• Profile Picture
• Banner Picture
• A small bio
• What do you want your representation to be? (Strictly professional? Personal? A mix?)

Great Twitter Profiles Are...

• Fun and relatable. Remember Twitter is a conversation and you want to engage your followers
• Think SEO friendly. Use words that will allow you to connect with different audiences
• Updated. As things change,change your profile to align with your interests
• Make sure your location is accurate

Example...who is Andrea?

Questions thus far...

So let's Tweet our first tweet!

But first, let's follow some people!

• Top right hand corner "search" box.
• Start to follow @ceany_org, and some of your fellow CEANY members!!
• Search for your home institution, other organizations, leaders, etc.

Tweeting Tips

• Add all of your necessary items first (links, handles, etc.) and work the content arount it.
• Check to see if there is an official hashtag (#) for the event and the official handle (@) of the organization
• Make sure your tweet holds content and something a follower can gain.
• Like all SM, videos and pictures engage

Your First Tweet

• Using the box that says Tweet, enter your content.
• Use one of CEANY's official hashtags. #ceany #ceany15 #charlietravels
• Tag @ceany_org
• Bonus Points. Tag another handle (@).

Now...Re-Tweet!

• Find someone you follow and re-tweet one of their tweets!
• On their tweet, find the little "rotating arrows" icon and hit it
• Remember: You can add additional content to a re-tweet.
• Example: "Your content (Awee, or "Thanks @handle)" "Kudos to @ceany_org for a great #ceany2015 conference!"

Now..go on and prosper you must!

• Personalize your profile
• Follow key players
• Practice. Practice. Practice.
• Join a #ceany15 social media contest and win a prize