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Twitter PR Secrets

Published on Nov 18, 2015

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PRESENTATION OUTLINE

1.

Twitter PR Secrets

40+ Ways to Use Twitter to Get Publicity 
Photo by shawncampbell
2.

What's New

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3.

Mobile Videos

4.

Group DMs

5.

Content

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6.

Best Content for Visibility

  • Rich Media - Videos
  • Vines
  • Photos
  • Links
  • Keywords
Photo by stallio
7.

Size matters

Less than 100 characters 
Photo by Laineys Repertoire
8.

Embedded Tweets

  • News Stories
  • Blog Posts
  • Websites
  • Even match color schemes
  • Customer service
Photo by mkhmarketing
9.

Embedded Timelines

  • Syndicate News
  • Users, Favorites, Collections
  • Lists, Hashtags
Photo by topgold
10.

News and Blog Posts

Create 10 Tweets per news story 
11.

Strategy

for positive publicity
Photo by See-ming Lee 李思明 SML
12.

Why Twitter for PR

  • Media Relations
  • Customer Service
  • Distribute Company News Content
  • Drive Traffic to Website or Blog
  • Audience Engagement
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13.

Real-Time Results

14.

Competition

SPY ON COMPETITION
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15.

Media Relations

Keep Journalists Top of Mind
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16.

Private lists

Media and competitors 
Photo by Howdy, I'm H. Michael Karshis
17.

Social Media Policy

Strategy for Tragedy
Photo by Amanda M Hatfield
18.

Policy Should Answer Questions

  • Who to call in case of emergency?
  • Action plan to stop Tweets
  • Customer service questions
  • Time frame to answer Tweets
  • Protocols  
19.

Visuals

Photo by qthomasbower
20.

Tweets with images see a 55% increase in leads

Photo by mkhmarketing
21.

Announce News
with Images

22.

Visual News Reporting

  • Tag users in photos
  • Up to 4 images per Tweet
  • Share videos 
  • Tag media to give a heads up
  • Edit, Filter, Crop images
Photo by mkhmarketing
23.

Emojis

To add flare and personality to news, but don't over use
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24.

Canva

25.

Tools

Stay ahead of the competition
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26.

Buffer for Business - schedule, analyze, curate

Photo by sermoa
27.

Buffer for Business - schedule, analyze, curate

Photo by sermoa
28.

IFTTT

Tip: Create a Recipe Instagram to Twitter for full visual impact 
Photo by Neil T
29.

Untitled Slide

30.

Twitterfeed

Tip: Use it to share trusted sources
31.

Triberr

Where Influencers Come Together
32.

Etiquette

Become a Hashtag Master & More
Photo by Instant Vantage
33.

Company News and Hashtags

  • 2-3 per Tweet max
  • Branded hashtag
  • Event hashtags
  • Promote offline
Photo by edans
34.

Hashtag Inspiration

Events
35.

Untitled Slide

36.

@Replies Rules
@lisabuyer
.@lisabuyer
Dear @lisabuyer

Photo by Neal.
37.

Do NOT mix

Don't mix brand and personal on same apps
Photo by Kris Kesiak Photography
38.

Timing

Understand the Art & Science of Twitter
Photo by YannGar Photo
39.

Timing

  • When your audience is on Twitter
  • Breaking news
  • Repeat - More than 1x with news
  • Think about time zones
40.

The @GuyKawasaki Way

  • 25 Tweets a Day (including curated)
  • Repeat Tweets 4-8 hours apart
  • Why? Get more clicks
  • How? Schedule with @BufferApp
  • Pros Outweigh Cons
Photo by lostium project
41.

Influence

Match timing, topics and engagement 
42.

Klout

Monitor Your Score
43.

Twitter Chats

Be the Expert Source as a Guest, Host or Participant
44.

Live Tweeting

#SOTU - You can too! 
45.

Measuring

Photo by stevenharris
46.

Resources

Photo by webtreats
47.

Suggested Reading

  • The Art of Social Media
  • Social PR Secrets
  • Zombie Loyalists
  • Maximize Your Social 
48.

Who to Follow

Lisa Buyer

Haiku Deck Pro User
thebuyergroup.com