Trouble with retargeting
Published on Nov 18, 2015
Retargeting!
MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
Trouble with retargeting
and How to fix it!
Retargeting helps you reach customers who had already shown interest in you!
Photo by Kaptain Kobold
Untitled Slide
Conversion rate on first visit!
Retargeting could be very annoying if you don’t do it right.
Photo by welivefast
What if I told you I have already brought the product you are pitching me or I'm just not interested?
let's see how annoying Retargeting could be!
Photo by Randi Deuro
What f the customer checked the product on your site and brought it from your Competitors?
Photo by Robert S. Donovan
Now, Imagine Retargeing him! Do you see how annoying would that be?
Photo by Pierre-Guy
hallelujah, you are everywhere!
Photo by Pierre-Yves Sanchis
Imagine, you are Retargeting him and he is just not interested in that product!
Photo by Hazel Motes
What's the point?
Photo by dicktay2000
Be Sensitive! Use Frequency capping :) (number of times a user is exposed to an ad.)
Photo by Anusca76
Provide value to the users when you are retargeting them!
(Hint : Discounts!)
Photo by Eric.Parker
workout your strategy and figure out frequency capping don't just use it for the sake of it!
Photo by the tartanpodcast
