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Slide Notes

Is Tourism a "serious" subject?

Tourism Studies Week#1

Published on Nov 27, 2015

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PRESENTATION OUTLINE

TRM4187 TOURISM STUDIES

SYLLABUS & ORGANISATION
Is Tourism a "serious" subject?
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THE TEXTBOOK

CHAPTER 1: AN INTRODUCTION TO TOURISM
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2 LECTURERS

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MR. EMILIO VARINI

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Week 2 to 6: Tourism demand
Week 7 to 14: Tourism supply
Week 15: Capstone warm-up

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ASSESSMENTS

20% + 40% + 35% (+5%)

FOR EACH ASSESSMENT YOU WILL HAVE TO MAKE CHOICES

... AND SUPPORT THEM WITH RELEVANT DATA
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THE TOURISM INDUSTRY AT A GLANCE

  • 9% of GDP
  • 1/11 jobs
  • 1.5 trillion USD in exports
  • 6% of World's exports
  • From 25 to 1133 million tourists in 65 years
  • 1245 billion receipts from international tourism (3.7%↗️)
Tourism: an import/export industry
How does it compare with a manufacturing industry?
Trillion: a million millions
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DEFINING TOURISM

160KM 1 NIGHT NO MORE THAN 1 YEAR EXTRAORDINARY TEMPORARY
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A TOURISM SYSTEM BY LEIPER

  • 3 regions (source-transit-destination)
  • Departing and returning travellers
  • One tourism sector
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The Leiper Model

THE LEISURE SPECTRUM

LEISURE - RECREATION - TOURISM
The concept of leisure: its history and conditions of existence
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THE PRODUCT "TOURISM"

  • Intangibility
  • Heterogeneity
  • Inseparability
  • Perishability
  • Lack of ownership

TOURISM AND ITS MULTIPLE FORMS

  • Domestic/international
  • Leisure & recreation
  • Education & health
  • Business & professional
  • Inbound/outbound
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QUESTIONS AND ANSWERS...

Is tourism mainly international?
Most tourists travel by plane!
Tourism is only about holidays!
Large multinational companies dominate the tourism industry!
Tourism suffers from crises!
Visiting friend in Geneva?
Travelling to Basel for the week-end?
Skiing in Crans-Montana?
going to Iceland for a conference?
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ASSESSMENT#1

RESEARCHING TOURISM MARKETS (20%)
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ASSESSMENT#2

SUPPLYING SUSTAINABLE TOURISM (40%)

CONTINOUS ASSESSMENT

WORKSHOP TASKS (5%)
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CAPSTONE

INTEGRATED PROJECT (35%)
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Alain Imboden

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