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TOUCH THE REDLINE

Published on Nov 20, 2015

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PRESENTATION OUTLINE

1.

your awareness your action

Photo by Canadian Blood Services
2.

CONTExT

  • Blood donation drive in Vietnam
  • Vietnam in thirst of blood
  • Social network 's influence
3.

target audience

  • Vietnamese students in HCMC & Hanoi, aged 18-22
  • Active on Facebook,
  • Have never donated blood
  • Dynamic, social concerned, healthy living
Photo by Al3x Ng
4.

challenge

  • 30% target audience is aware of the project
  • 10,000 target audience donate blood
  • Leverage the good brand reputation of Young Marketers 
Photo by Matthew McVickar
5.

fact

6.

insight

Photo by Iztok Alf Kurnik
7.

big idea

Photo by Marcus Vegas

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