Touch of modern

Where is touchofmodern Today

• Top 45 Lifestyle Category iOS
• Daily Download Estimate 3000
• Retention Rate & CPI - TBD
• Need to integrate Flurry

June Commitment

• ASO - Update Schedule: June 18 2014
• Goal to hit Top 30 in Lifestyle or 4000 daily download
• Product Iteration Presentation by June 25, 2012 
• Focus 80% Organic Downloads & Retention Rate 10%+ 
• Update Schedule to implement product June 30, 2014

July Commitment

• 2nd Product Iteration July 20, 2014 
• Examine Data for best Ad Network Plan
• ASO Update Schedule: July 16, 2014
• ASO/Ad network combo: July 28, 2014
• Goal 8000 Daily Downloads w/paid ads

August Commitment

• Goal  to hit 10,000-10,500 daily downloads
• Update Schedule with Ad network promotion 
• 3rd product iteration August 15, 2014
• Update August 30, 2014
• Goal to reduce CPI to $1.58

Ad Spend PLAN

• We need to integrate analytics to provide a more accurate ad budget
• Top 10 Industry Lifestyle Budget
• Est: $16,830 Ad Network Budget
• 10,500 download needed to get to Top 10
• CPI Goal: $1.65

Total Daily Download Goals

www.mobileaction.co