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Published on Jan 19, 2016

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MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

Customers

Who are they?
Photo by EpicFireworks
2.

Current Customers

Look at your current customer base, who are they?
Photo by Julian Partridge
3.

Competition

Who is your competition targeting? Niche down....
Photo by PeterThoeny
4.

Analyze your product

what features and benefits does it have? Who needs it?
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5.

Choose Demographics to Target

  • Age
  • Location
  • Gender
  • Income Level
  • Marital or Family Status
Photo by JohannCoetzer
6.

Other Demographics

  • Occupation
  • Ethnic Background
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7.

consider psychographics

  • Personality
  • Attitudes
  • Values
Photo by Haags Uitburo
8.

other psychographics

  • Interests/hobbies
  • Lifestyles
  • Behavior
Photo by benbeck

Paul Limpert