Without personalization and contextual marketing, your website is out of touch with what users are expecting.
Users are commanding a more personalized experience. They want to customize their engagement and interaction with your website. They want to receive content that is of interest - to them - without having to work hard to find it.
Failure to update your website - keeping it fresh - could be costing you new leads, customers and more sales.
Now, more than ever, it's time to think outside the box. Explore new ways to engage your customer, giving them the personalized user experience they want, and more importantly, are coming to expect.
Personalization is a key element often missing from "out of the box" designs and static websites. To create a valuable user experience, take the time to create a more personalized approach using contextual marketing.
Contextual marketing offers a more dynamic and personal experience for each person interacting with your site.
Cookie cutter websites blend in with the millions of other sites using the same designs and colours. Your goal is to differentiate yourself from your competitors.
How do you create more personal, more contextual experiences?
Hubspot's Content Optimization System utlizes "smart content" to recognize a return visitor, generating personalized responses in context with their needs and wishes.