TILOS
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MORE DECKS TO EXPLORE
PRESENTATION OUTLINE
- Manufacture of Divewear equipment and accessories
- Made in China using innovating technology.
- Based in Pomona Ca
- Wholesaler to distributors
Photo by leniners
HOW DOES THE WORLD SEE TILOS?
Photo by Rami Al-zayat
Presence needs to be improved.
What is branding?
In a nutshell, branding is who you are—and marketing is how you build awareness. Branding is your strategy, while marketing encompasses your tactical goals. In order to determine who your brand is, you need to ask yourself several questions. Questions that go beyond industry generalizations, and services or products offered and also questions to determine who you are as a company, and more importantly, who you are as a brand.
Photo by Brett Jordan
NEED TO KNOW
- What are your core principles and values?
- What is your mission statement?
- What inspired you to build your business?
- Why do you want to offer your products or services to your target audience?
- What makes you unique?
- What is your internal company culture?
- What is your professional sense of style?
- What are your communication characteristics?
Photo by Vlad Tchompalov
NEED TO KNOW
- What do you want to come to mind when someone hears your business name?
- How do you want people to feel when they think of your business?
- How do you want customers to describe you as a company?
Photo by Vlad Tchompalov
WHAT IS MARKETING?
When speaking of marketing vs. branding, marketing refers to the tools you utilize to deliver the message of your brand. Marketing will continually change and evolve, just as the products and services you offer will continue to change and evolve. Marketing will be directly and specifically geared towards sectors of your target audience, all while supporting the core values of your brand.
Marketing is vast and wide. It can be heartfelt, funny, or serious. It can be any mix of text, keywords, photos, charts, graphs, and videos. Marketing will be performed by a variety of online and offline methods
Photo by William Iven
BRANDING
Branding is at the core of your marketing strategy, so branding must come first. Even if you are a startup, it is essential to clearly define who you are as a brand—before you begin to devise your specific marketing methods, tools, strategies, and tactics.
Photo by Phil's 1stPix
While marketing methods will evolve, and respond to current industry and cultural trends—branding remains the same. Even if you make adjustments to your brand, they will typically be in response to your growth or expanded services offered—but is rarely an overhaul of your core principals, mission, or values.
Photo by gvgoebel
WHAT ATTRIBUTES SHOULD BRANDING HAVE?
- High commitment to quality
- Community
- Convenience
- Communication—or an ongoing commitment to a specific need your target audience needs to be fulfilled.
Also, keep in mind that branding is something you and your team must do on a daily basis, and with every transaction processed, with every phone call received, and email responded to. However, your marketing is most often partially or fully outsourced to marketing professionals. When speaking of branding vs. marketing, branding is who you are—while marketing is how you attract consumer attention. Also, think of branding as the way you keep current clients and marketing as how you attract new clients.
Photo by U.S. Pacific Fleet
IMPROVING THE BRAND
- Transactions
- Online presence
- Blogs
- E blast
- Relative content (google analytics)
- Community involvement
- DEMA
- You tube
- Social Media
- Videos and reviews
Photo by Tales End
Summery
The goal was to get a better understanding of the companies core principles.
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Establish a road map for 2019.
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IDENTIFY HOT ITEMS THAT NEED ATTENTION
Photo by Glenn Carstens-Peters
