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Thought Architecture

Published on Nov 18, 2015

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PRESENTATION OUTLINE

the big idea is misguided

Photo by samk

perfection is relative

Photo by Doha Sam

trail rather than scale

Photo by ARG_Flickr

persistence can be a crutch

Photo by stetted

having ideas is not a contest

prototype and move on

Photo by potomo

build for potential

Photo by funtoyden

make ideas fragile

think in quantity

Photo by @Doug88888

share quickly and often

Photo by bengrey

thought architecture

Photo by vees

emotions

Photo by danielito311

create a love angle

SELF / ACTION / OUTCOME

get people curious

build around trust

offer people acceptance

Photo by Gothia Cup

stories

Photo by foilman

let people become heroes

Photo by mhaithaca

introduce the villain early

FLAWS / MEANS / MOTIVE
Photo by beppovox

turn a decision into a choice

Photo by ThomasThomas

juxtapose tough decisions

WITH POSITIVE OUTCOMES
Photo by marsmet549

NUDGES

Photo by luckyno3

ASK EVERYONE TO DO ONE THING

RESTRICT TIME / OFFER SUPPORT / REWARD ACTION
Photo by askpang

reposition what people know

Photo by Enthuan