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Slide Notes

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ThinkStock Images for ODEE

This guide breaks down the acceptable uses of stock images obtained from ThinkStock.com as laid out in the standard license and user agreement.

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PRESENTATION OUTLINE

1.

ThinkStock Images

Understanding Permisable Uses
Photo by VinothChandar
2.

Two type of stock images

  • Creative
  • Editorial
Photo by instragram.com/amirkuckovic
3.

Creative Images

Contain images where subjects/models have signed release forms
Photo by John-Morgan
4.

Approved uses in Print Media

  • Newspapers, Magazines, Books
  • Brochures, Catalogues
  • Ads, marketing materials
  • Product packaging
  • Posters, postcards, Greeting cards (not resale)
Photo by Billingham
5.

Reproductions

  • Up to 500,000 hard copies
Photo by striatic
6.

Reproductions

  • Up to 500,000 hard copies
Photo by striatic
7.

Approved uses in Digital Media

  • Corporate presentations, videos
  • Commercial films and movies
  • Websites
  • Social Media Sites
Photo by katerha
8.

Approved uses in Digital Media cont.

  • Email
  • E-books
  • Software applications
  • Apps
Photo by katerha
9.

you CAN NOT use them for

  • Resale
  • Electronic templates (website template, design template etc)
  • On-demand products for 3rd party (ex: customizable TShirts)
  • Controversial/Unflattering, pornographic, unflattering, unlawful
  • A Logo, corporate ID, trademark or service mark
Photo by ssh
10.

Editorial Images

Portray real-world people and events (no release forms)
Photo by Hindrik S
11.

Approved Uses in Print Media

  • Newspapers, magazines, newsletters
  • An illustration in a book (not cover)
  • Uses that inform, educate, of general interest
Photo by Billingham
12.

Reproductions

  • Up to 500,000 hard copies
Photo by striatic
13.

Approved uses in Digital Media

  • Blogs, websites
  • Classroom/boardroom presentation
  • Ads, Marketing materials
Photo by katerha
14.

Approved uses in Digital Media

  • Social media sites, mobile apps
  • News broadcasts, videos
  • Uses that inform, educate, of general interest
Photo by HypnoticPoison93
15.

DO NOT use them in

  • Commercial purposes
  • On-demand products for 3rd party
  • Controversial/Unflattering, pornographic, unflattering, unlawful
  • A Logo, corporate ID, trademark or service mar
Photo by ssh
16.

Let's find some images

Photo by Jeffrey Beall
17.

Editorial Images will be clearly marked on ThinkStock by a yellow box saying
"Editorial use only"

Photo by @Doug88888
18.

User: I found this cool image I love. Can I use it in a poster promoting the launch of our newest online program?

19.

Untitled Slide

20.

NO. This is an editorial image. Avoid using editorial images for advertising, promotional material, commercial brochures etc.

21.

User: I’m scheduled to give a presentation on how to use U.OSU. Can I use this image in my presentation?

22.

Untitled Slide

23.

Yes. You are free to use editorial use images for educational and informational purposes.

24.

User: What about this super funky image I found, can I use it on the cover of my new ITunes U course?

25.

Untitled Slide

26.

Sure! That’s a creative image so you’re free to use in digital media uses such as website and e-books.

27.

Attribution

for Editorial Images
Photo by Kalexanderson
28.

Images used in an editorial context must display the following text somewhere visible adjacent to the photo:
"[Photographer Name]/[Collection Name]/Thinkstock"
or as otherwise shown on the Thinkstock site.

Photo by Kalexanderson
29.

Editorial Images seem scary?

http://www.thinkstockphotos.com/faq/editorial-images-guide
Photo by khanb1

Lucy Ramos