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The story of Crowdsurfer

Published on Nov 22, 2015

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PRESENTATION OUTLINE

HI, I'M EMILY

SUPER ORGANISER, NERD,

CYCLIST, MUM, GARDENER, VIOLINIST

I GREW UP IN BLACKPOOL

IT'S A COLOURFUL PLACE
Photo by Serendigity

I GOT TO OXFORD

I WAS TOLD I COULDN'T, SO I DID
Photo by Akuppa

I SPENT A FEW YEARS IN LONDON

IN INTERESTING BUT FAIRLY REGULAR MUSIC, MEDIA & TECH JOBS

I GOT FRUSTRATED

BY INEFFICIENCY, WAFFLE AND UNIMAGINATIVE THINGS HAPPENING SLOWLY

I MOVED TO CAMBRIDGE

TO A TELECOMS & MEDIA FIRM, WORKING ON FIBRE OPTIC CAPACITY ETC
Photo by csmramsden

CAMBRIDGE IS AWESOME

I WORKED WITH SMART PEOPLE, BUT STILL LOTS OF WAFFLE AND INDECISION
Photo by lespounder

ONE DAY I TRIED TO INVEST IN SOLAR

I WENT ONLINE TO RESEARCH POSSIBILITIES AT 4AM ONE MORNING

I DIDN'T FIND MANY OPPORTUNITIES

I SHOUTED AT THE SCREEN. HOW COULD DOING GOOD BE SO HARD?
Photo by benjibot

SO I BUILT MY FIRST STARTUP

MICROGENIUS, A CROWDFUNDING PLATFORM (I DIDN'T EVEN KNOW THAT'S WHAT IT WAS)

WHILST HAVING A BABY

MOST PEOPLE DON'T TRY TO HAVE A BABY, STARTUP AND DAY JOB TOGETHER

I'M NOT MOST PEOPLE

I HAVE BUCKETS OF TENACITY, ENERGY AND DRIVE

IT WAS VERY VERY BOOTSTRAPPED

I USED A (BAD) FREE LAPTOP IN A TINY INCUBATOR, AND GRANTS AND FAVOURS

I MADE LOADS OF MISTAKES

BUT ENJOYED (ALMOST) EVERY SECOND RUNNING AT MY OWN SPEED

I WON 2 AWARDS

AND WAS SHORTLISTED FOR 3 MORE, WHICH SPURRED ME ON

I BECAME A FOUNDER MEMBER OF UKCFA

EVENTUALLY I QUIT MY DAY JOB

GOT A BIT MORE SLEEP AND NEVER LOOKED BACK

AND I JUST EXITED

I NEGOTIATED A DEAL WITH THE LEADING COMMUNITY SHARES ORGANISATION

PHEW.

BUT

THE QUESTION OF WHERE TO PUT MY MONEY ISN'T REALLY RESOLVED AND STILL BUGS ME

BECAUSE

THERE ARE NOW 100S OF CROWDFUNDING PLATFORMS WITH INTERESTING PROJECTS

A HUGE CHANGE IS HERE

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BUT IT'S UNSEARCHABLE

YOU HAVE TO REALLY KNOW YOUR STUFF TO UNDERSTAND WHAT'S GOING ON WHERE

I KNOW

BECAUSE I'VE LOOK FOR SPECIFIC PROJECTS

AND I'M NOT THE ONLY ONE

THERE ARE 250K 'CROWDFUNDING' SEARCHES PCM ON GOOGLE

AND PLATFORMS NEED TRAFFIC

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I KNOW

BECAUSE I FOUNDED ONE, AND TRAFFIC IS THE LIFEBLOOD OF CROWDFUNDING

THERE'S ALSO LITTLE RELIABLE DATA

BUT A NEW RICH SOURCE OF IT WAITING TO BE GATHERED

I KNOW

BECAUSE I'VE BEEN RESEARCHING AND TALKING WITHIN INDUSTRY

SO

THERE'S AN OPPORTUNITY TO DO SOMETHING AWESOME

MY SENIOR ADVISORS

CAME WITH ME TO FOUND STARTUP #2

CROWDSURFER

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THE EXPEDIA OF CROWDFUNDING

AN AGGREGATOR. FOR SEARCH. FOR TRAFFIC. FOR DATA

THE DEFAULT LOCATION

TO PARTICIPATE IN DEMOCRATIC FINANCE WORLDWIDE

SO FAR IT LOOKS LIKE THIS

WE HAVE A CLUNKY PROTOTYPE TO TEST TECHNOLOGY AND REACTIONS

WE'RE ASKING POTENTIAL USERS

WHAT THEY THINK - FEEDBACK IS GOOD SO FAR

AND WE'RE MOVING VERY FAST

AT CHRISTMAS THERE WERE MESSY WHITE WALL SCRIBBLES AND A VISION

THERE'S NOW 5 OF US

2 SMART, EXPERIENCED DEVELOPERS AND THE SENIOR 3

AND WE'RE ON THE TIPPING POINT

OF BEING ABLE TO BUILD A PROPER FIRST PRODUCT

AND WE NEED FUEL

TO REALLY MAKE THIS WORK
Photo by djwtwo

IMAGINATION

IS CRITICAL TO THIS VENTURE
Photo by Etrusia UK

THIS IS NOT SMALL

IT CAN'T BE TENTATIVE, APOLOGETIC OR HALF-HEARTED
Photo by Loco Steve

IT IS A REVOLUTION

IN FINANCE THAT ANYONE ONLINE CAN ACCESS
Photo by Ed Gaillard

ONLY VERY BIG THINKERS

SHOULD GET INVOLVED
Photo by jurvetson

BUT IF THAT'S YOU