The Spread of Social Good
Published on May 31, 2016
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PRESENTATION OUTLINE
Organization's have failed to recognize Millennials need to engage beyond the "click" desiring measurable outcomes
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There are over 83 Million MILLENNIALS in North America
SpendNIG an average of 5.4 hours DAILY on social Media (10)
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MILLENNIALS are passionate, ADVENTUROUS, RISK-TAKING individuuals
Who want to change the world (3)
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connecting to matters that are important to them (5)
Millenials want their voices to be heard
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"Millennials have been much stronger supporters of causes that promote human rights and equality than our predecessors"-Anya Arndt (1)
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Social Media brings AWARENESS to unknown issues (2)
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Social good must connect to a wide range of people
Reaching a tipping point that causes a chain effect (2)
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Inspire you to take action (2)
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Action involves going beyond the "Likes" (2)
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cLICKTIVISM
The use of social media in supporting a cause (6)
A Click is not Enough to Have Impact on our Girls (Keilburger)
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“Clicktivism is the pollution of activism with the logic of consumerism”- Anya Arndt (1)
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"Critics argue that getting involved in a charity through, say, Facebook or Twitter merely creates an impression of support"- Carly Stern (9)
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MILLENNIALS go about finding info and expressing themselves
in ways many organization are unfarmiliar with (1)
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oRGANIZATION MUST KEEP mILLENIALS ENGAGED
beyond the "Likes" or "Hashtags" (6)
A Click is not Enough to Have Impact on our Girls (Keilburger)
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MILLENNIALS have broken traditional stereotypes..
now known as the "generation givers" (4)
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"Let’s capitalize on clicktivism to spur in-person activism, let’s be more direct in engaging this technologically-inclined generation when spreading our information"-Anya Arndt (1)
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