1 of 34

Slide Notes

DownloadGo Live

The Rise of School Branding

Published on Nov 22, 2015

By Brad Gustafson and Darren Ellwein TIES 2014 A presentation on how we might better share the important work our students and staff are immersed in.

View Outline

MORE DECKS TO EXPLORE

PRESENTATION OUTLINE

1.

The Rise of School Branding

@GustafsonBrad              @DEllwein
2.

Untitled Slide

3.

Untitled Slide

4.

Untitled Slide

5.

Untitled Slide

6.

Untitled Slide

7.

Untitled Slide

8.

Untitled Slide

9.

Untitled Slide

10.

Untitled Slide

11.

What's Your Brand?

Turn & Talk: How would others describe your school?
12.

Learning Targets

  • Identify WHY branding matters
  • Learn WHAT tools are available
  • Share HOW you'll build your school's brand 
13.

Why Branding?

A myriad of tools make sharing easy
14.

Newsflash

Your school's story is already being told
15.

"[School] has improved since it was one of the bottom ranked schools, but I still wouldn't send my child there. The principal is heavy handed, a bully, rude and creates a bad work environment for teachers. I have moved my child to another school...principal is to blame."

16.

"Can't recommend...I think there is more concern for the adults in the school than for the kids...parents are not heard."

17.

"My son...ended up with a bad teacher and all education was lost to him. Unfortunately, the admin staff were not supportive when we asked for help."

18.

Your Unique School

Turn & Talk: Share a newsworthy story about your school.
19.

School branding is about shining the light on the amazing work our students & staff are doing. Their stories deserve to be told. It is not about selling a false premise or marketing students.

20.

10,000 Lights

Inviting others into our story via blogging
21.

The Promise

Branding is where vision meets experience
22.

Identity

Congruence between practice & web presence
23.

Empowerment

Amplifying student voice via TouchCast
24.

Engagement

Meeting people where they are at with Facebook
25.

Partnerships

Leveraging the power of the hashtag
26.

Storytelling

Sharing stories using Vine
27.

Your Voice

Your Twitter feed and blog speak volumes
28.

Celebration

Turn & Talk: What does your brand celebrate?
29.

Transparency

Breaking down barriers via Ustream
30.

Imagery

A picture is worth 1,000 words
31.

Coherence

Consistency via Partners in Learning Programs, Inc.
32.

Authenticity

Provide authentic updates using Instagram
33.

Diversification

Try new tools like Podbean, AR, and Google+  
34.

Call to Action

Turn & Talk: Share how you'll tell your school's story.

Friend of Haiku Deck