The Process
Published on Nov 19, 2015
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PRESENTATION OUTLINE
Product Creation
How to create Value Driven Products
Solve: Universal Problem, Poor Solution, Design/Approach, New Need Develops
The Process
- Observation
- Insight & Identification
- Ideation
- Visualize, Development, Testing, validate
- Course Corrections and Go/No Go
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AHA Moment!
Pain Point
Inspiring Designs & Forms
Immersion
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Design & Forms
- Similar form different use
- Similar function different use
- Bigger/Smaller/Commercial Use
- Cruise the Shelves (hinges, materials etc...)
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Solving Insight Problems
Progress monitoring theory & Representational change theory
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Find a better path
MacGregor, J., Ormerod, T., Chronicle, E. (2001) "Information processing and insight: A process model of performance on the nine-dot and related problems." Journal of Experimental Psychology: Learning, Memory, and Cognition 27, 176–201.
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Determine Direction
Untitled Slide
Representational Change Theory
- impasse occurs from unnecessary constaints
- impasse when representation of problem not rich enough
- relaxing unnecesarry contraints
- chunk decomposition-break down into further meaningful objects
- Knoblich, Ohlsson, Haider & Rhenius 1999, 2001
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Untitled Slide
Representational Change Theory
- impasse occurs from unnecessary constaints
- impasse when representation of problem not rich enough
- relaxing unnecesarry contraints
- chunk decomposition-break down into further meaningful objects
- Knoblich, Ohlsson, Haider & Rhenius 1999, 2001
Photo by striatic
Untitled Slide
Visualize User Flows
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Prototyping
"Acts Like"
Testing
Prototyping
"Looks Like"
