The Principles of Design

• Balance (symmetric, asymmetric, and radial)
• Emphasis (focal point)
• Proportion and scale
• Rhythm, Pattern, and Repetition
• Unity, Variety, Contrast

Balance

• Visual equalization in a work of art

Asymmetrical Balance

• Sides do NOT match/are NOT equal

Radial Balance

• Balance radiates out from center of a circle

Focal Point & Emphasis

• The development of a main idea or center of interest

Example of Focal Point/Emphasis

Variety

• Stresses the differences between elements

Contrast

• Combining components to stress their differences

Scale and Proportion

• Relationship of components according to their size

Rhythm, Movement, Pattern

• Rhythm

Movement

Pattern