THE POWER OF "NO"

NEGATIVITY BIAS

• Brain responds more severely to no.
• Think of your own experience
• (Money, First Impressions)

"NO" IS NOT NEGATIVITY

• Often confused
• Negativity is an ongoing attitude
• No is a moment of clear choice

NO=STRENGTH

• Does not allow influence
• Maturity of "The buck stops here."
• Manning your own self-limits

TWO FACES OF "NO"

• Inward
• Outward

INWARD

• Internal Self-Governor
• Confronts Inner-Urges
• Comparable to Ego

OUTWARD

• Struggle to Balance
• Self-Actualized or Selfish

5 SITUATIONS

"John Cacioppo, Ph.D., and colleagues at the University of Chicago actually measured the electrical output of the cerebral cortex to demonstrate that, across a variety of situations, negative information leads to a swift and outsize surge in activity. One hurt lingers longer than one compliment. Nevertheless, the ability to rapidly detect bad news and weight it so heavily, Cacioppo says, evolved for a very positive reason—to keep us out of harm's way."

THANK YOU

5 SITUATIONS

• Keeps Your Principles (Jack)
• Protects from Exploitation (School)
• Promotes Your Goals (Chatty Kathy)
• Stops Abuse (Chubby Mom)
• Changes Your Course (Marriage)