Welcome to "The New Era of Gym Design"

In April 2015 Joe Lewis was honored to team up with Mr. Cuoco Black, CEO Cuoco Black Design USA and offer Gym Design & Branding Services in Asia.

On June 26th those services were expanded to include the Middle East.

Hope you enjoy the presentation.

Live Stronger If You Dare!

Joe Lewis
#JoeFitAsia

Following the Silk Road

Cuoco Black is a design academic, interior designer, entrepreneur and natural bodybuilder. He's a former faculty member and holds a BFA with Distinction, and a Professional Design Diploma, from the New York School of Interior Design, ranked 4th in the World for superior interior design curriculum's by US News and World Report.

Cuoco Black is additionally the designer of the Experimental Cocktail Club, Paris France, rated one of the top 20 Bars in the world by foodandwine.com.

Everyone knows the drill... market your club using traditional advertising mediums of print, radio and now social media. Getting eyes on your brand is the name of the game and what better way to do so then by going with a BIG idea and a marketing campaign to promote your facility.

The Source Fitness center in ST Clairsville Ohio is capitalizing on their "Superhero" logo and promoting their opening as a Hollywood extravaganza initiated with a movie poster themed social media post. It's brilliant for sure, but what lies ahead is is a "Red Carpet" advertising campaign for their fall grand opening complete with search lights, limousines, and yes, the red carpet.

Brand Don't Trend"  --Cuoco Black 2014

Gym Lighting Design Techniques

This before and after image of our client's brand, VP Fitness, illustrates our belief that if at all possible you should substitute HID or fluorescent lighting which creates washed out and unflattering lighting affects... (shown left image for this former NYSC in Providence) for LED lighting specified for our client (shown right image, same room).

An interesting physiological phenomena associated with this strategy is that LED will give your members warmer complimentary skin tones in contrast to the pale and lifeless affects that HID and fluorescent will have on members complexions.
That is design as a psychological tool.

“A gym brand should posses at least one of any of the following three features. It should endeavor to telegraph fitness, it should exhibit energy and excitement, and it should convey the brand, best case, it should embody all. Of the three, energy and excitement, I believe, can be a powerful motivator in the fitness environment” -- Cuoco Black CEO Cuoco Black Design - Brand Architect - A trusted and respected master fitness facility designer.

Proper design will differentiate your club from all other facilities and Cuoco Black is the industry’s most influential and successful design expert. 
Among other things, his understanding of design in the fitness industry translates into your ability to sell more membership at higher fees”.                         
Jim Thomas, Fitness Management & Consulting

“Its very very simple...if you're not going to create a 10X superior brand than your competition, you're squandering your investment on B, not A Branding. Why come to market without your A game on? The fitness industry is all B-C-D and F's…be the A Player...dominate your market.”
–-Cuoco Black

Does you gym's reception area sell memberships?

It does for this gym!!

https://www.linkedin.com/pulse/gym-reception-design-cuoco-black?trk=hb_ntf_...

Franchise Model Or Your Own Brand..

If you buy a gym franchise you limit your independence because you're simply not buying into your ideas, you're buying the franchisors business model and strategy. You cannot adjust your price, or programming, or marketing or design. You're promoting the franchisors ability to use your facility in his marketing collateral illustrating his success, not necessarily yours. No franchisor will celebrate those franchises that fail, that struggle, that are on the chopping block, you only will see the great success stories.

So what happens when a competitor moves into your market and delivers a better brand and product to your market?

"Integrate the client's, logo, mission and programming into a beautiful interior aesthetic that reflects and reinforces the brand....this IS gym branding and that which dominates it's market" --Cuoco Black

We are more than just another fitness equipment company. We also care about your general health and well-being.

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JoeFitAsia http://lnkd.in/bPH8mAF

Our company website:

Health-One Thailand
https://www.rebelmouse.com/HealthOneThai/

Live Stronger If You Dare!