The Netherlands

Overview

• Ease of Doing Business: 27th/189
• 13th trading accross boarders
• 23rd paying taxes
• 12th resolving insovlvency
• GDP 869.5 billion USD

Trade/Integration

• 9th largest trade partner w/ U.S.
• 3rd in Europe
• U.S. largest trade surplus to NL: 10 billion USD/yr

Outsourcing/Offshoring

• EU: 80% export, 70% import
• Germany: 27% export, 20% import

Economic

• Economic aid from EU
• Currency change to euro
• Currency exchange rates/transaction costs down
• Since 2000: 6,400 business opperations (U.S.= 80%/106 billion USD)

Technology

• 4th globally in fastest broadband connection speed
• Top in Europe alone
• Better real world connections w/ other businesses

Technology Continued

• Ensured Efficiency:
• Cost saving
• Brick & Mortar even necessasry?
• Everything online

Migration

• 2007: 3,170,406 allochtonens & growing
• Allochtonens: Dutch term "originally from another country"
• Dual citizenship, after WWII
• Equal rights since 1985
• In tune to multiple cultures/languages

Transportation

• "Green"!
• Cycling #1 (only 56% own a car)
• Children bike to school

Evironmental

• Train #2
• 100% green (wind power) by 2018
• Most efficient travled country

Impact Society

• Businesses, farmers, sellers
• Benefit from sales and efficiency of travel

Culture

• Avoid: hands in pockets, chewing gum, spitting, yawning/toothpick not covering mouth, breaking promises, not knocking, littering
• Don't talk about: salary, appearance, intimate details
• VERY tolerant culture, overall happy outlook of life

Final Analysis

• Strategy:
• Growing country, making strides come 2018, lots of room to grow
• Costs are low
• Healthy atmosphere
• Well versed in trade- consider base plant
• Reliable