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Keynote - the HIVE Berlin,
May 25 2013 (A short summary)
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The Mini Company

Published on Nov 18, 2015

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Keynote - the HIVE Berlin,
May 25 2013 (A short summary)

Hello berlin

HELLO BERLIN ...... Meet Vosgesparis.com
Vosgesparis - Amsterdam based Interior Design blog. Founded in 2007 and written by Desiree. A daily inspiration for ideas on decorating with minimal color and maximum style.

Next to Vosgesparis I blog about my own city at Amsterdamnext.com and occasionally do some styling work and writing for magazines.

From ideas to a new concept

The masterplan
Some pictures of my home. For about 2 years I transformed room after room of my apartment.
Thinking on how to pay the extra bills I thought of offering bannerspace on my blog.

Is my blog ready to accept ads

Ask yourself
I was pretty unprepared by then and learned a lot along the way by reading lots of articles and talking with fellow bloggers. Looking back at it I think it would have been easier if I knew some things before.

Next to this visual presentation that I showed at the HIVE along my talk, I added some extra notes Enjoy!

Is your blog ready ?

  • Does your blog look professional
  • Do you have original content
  • Do you have good pictures
  • Do you blog regulary
  • Do you have an audience
Why would an advertiser choose your blog?

Find original blog material, post at least 3 times a week, be personal now and then. Take a look at your blog, what is the first impression? Take off unnecessarily things, are your links working? Etc...

Build an audience

Facebook twitter instagram pinterest workshops blogger conferences

Build an audience

  • Face book & Twitter
  • Instagram
  • Leave comments
  • Pin your own pictures
  • Go to blogger conferences
Make friends online, read other blogs, leave comments, make a Facebook account.

Go to Blogger conferences and meet up with other bloggers, do workshops to become better within your niche, tweet, and Instagram to show more of yourself and your real life.

And pin the pictures from your posts to your Pinterest boards to be sure they show up with the right link to your blog.

Build a social network around your blog

Facebook twitter
be sure to include some share buttons under each post.

Show The person behind the blog

Show who you are in real life. Your readers love to see the person behind the blog.

Join me on http://instagram.com/vosgesparis/

Some of My own Pinterest boards

Pin your own pictures

Install a pinterest button

Make it easy to pin
Look online for a script to get a pinterest button on your pictures. Making it easy to share for your readers

join me on pinterest/vosgesparis

Lets connect
Join me on Pinterest!

follow your passion - who are you

Get noticed in the mass
Become the best you can.

Stand out in the mass

  • Be unique and authentic
  • What do you love?
  • What is your passion?
  • Focus on your niche
  • Let them find you
Just be yourself and only blog about what you really love.

Is it the right moment to start

Know your numbers
Get a counter installed on your blog that not only shows you the number of pageviews but also the number of unique visitors.

I started accepting advertisers when I had around 45.000 unique visitors a month (pv 75.000)

But also if you run a blog in a very small specific niche you can still get advertisers. I have a friend who gives out free patterns for children clothes She sews them and makes pix with her child wearing them. She was approached by advertisers of fabric and sewing materials.

What to think of before accepting

Be prepared & Get organized

Be prepared

  • Know your numbers
  • Be choosy
  • How much to ask
  • You are in charge
  • Make a press kit
It is important to protect your blog and your ideas - don’t take advertisers on board you do not feel comfortable with or really like.

Decide for yourself what you think is the right price for an ad on your blog.

Sticking to your plan really is a lot easier for yourself to not end up in endless discussions.

Remember it is your blog you are in charge Think along with your advertisers but you don't have to accept. everything.

Show you are a professional

Make a small press kit

Make a small press kit

  • What do you offer
  • Numbers unique & pageviews
  • Followers & readers
  • Past and future
  • Don't make promises
A press kit is nothing more than a sum of numbers and other things to tell your potential advertiser why you think it would be a good idea to advertise on your blog.

By having your press kit ready you are showing you are a profesional. You can make it as fancy as you want but keep it small and ask them to mail you if any more questions.

who is reading your blog - where else did you perform the last months/year

What are your plans for the future... are you gonna be in magazines or is there another exciting project that will bring more traffic to your blog.

You now run a mini company


You run a mini company

  • Make a little banner
  • Make a FB page for your blog
  • Search for advertisers
  • Keep records
  • How about taxes
Add a little banner to your site so potentional advertisers know you are offering advertising space
Make a special page for your site / up to you how much you will tell

Make a page for your blog on facebook / twitter and let know you are taking advertisers

It is up to you if you want to write companies yourself or just wait and see what happens.

Inform yourself on how to deal with taxes and the extra income you are earning.
keep track on your earnings.

Keep it legal!

Go out - travel and connect

Find new advertisers !
Go out and find advertisers

Travel to other countries

Il salone del mobile
Make your own business cards and bring them with you when you travel

Find inspiration in Paris

You never know who you will meet
You never know who you will meet and where to find inspiration for new blogposts.

Additional advertising

product review giveaways sponsored posts
Next to offering banner space you can find other opportunities.

Additional advertising

  • Product revieuw
  • Give away - more traffic
  • Sponsored posts-linkbuilding
  • Advertisers want the best deal
  • What's in it for you
Once you are a running ads you will get emails from different companies or individuals working for companies that want their company name to be linked with your blog.

Be sure to feel comfortable with the brand or product you are gonna write about.

And be sure to know what your client is expecting from you and what he can expect from you (and what not)
look whats in it for you and be always honest to your readers.

Or.... Connect with an agency

Connect with a company who take care of your adverts. There are lots of companies who work with bloggers and will do the business part for you. They will deal with advertisers and find them for you

Offers you the possibility to add buttons to your blog and let advertisers directly buy from there.They handle the business part but you are still in charge on what ads to run on your blog.

Blogtoday.nl is a new Dutch Blogger network

Be the star of your own show

Go out and find new possibilities !!
Some bloggers become a brand of their own and have developed their skills through years of blogging, traveling, meetings and workshops or study.

They have become real specialists in design or styling and have a strong opinion. They are asked to write books or star in TV Shows or online events.

On the left a picture that can be found in Northern Delight A book by Swedish blogger Emma from http://emmas.blogg.se/
On the right, Nina from Stylizimo.com during an online styling session for IKEA.

Do you have a special talent

Be creative !
If you are a blogger with an amazing talent for crafting, cooking or designing..... you can do something with it. Be creative and think of ways to do something with your talent. If your readers keep telling you they love what you make then open a an Etsy shop to sell your products. You already got the audience!

Sent your design, postcards or posters to magazines, they might use them in their styling or write about you.

Make a sketch and Become a designer

Creativity and Personal expression
Make your own design and get it in production.

Open a webshop next to your blog

You have the audience
You already have the audience and a blog to write about it!

Blogging for your webshop

Find a talented stylist & photographer
If you run a webshop with an additional blog, Invest in good product pictures. Find a talented Photographer/stylist who makes amazing pictures.

Your shop and name can end up for free in a printed magazine who chose the picture because they really love it. Pictures are picked up by bloggers and on pinterest. You will have free advertising and a good looking webshop.

Don't work for free

When you are asked to speak or write
When you first start blogging and get asked to write a guest post or to share your pictures you might feel really honored.

But there is a difference between writing for a good cause or a fellow blogger then for the printed press or big companies.They love to work with bloggers who are willing to work for free.

Working for free is not fair towards other bloggers who need to make a living. And you are worth more, always ask what their budget is.

If you work really hard and you're kind amazing things will happen

This is a quote I have on my desktop for some years now. I always believed in being kind and hard working.

I celebrated my 5 years blog anniversary in New York where I was invited on a sponsored blogtour by Modenus.com. I think there was no better way....

Bloggers are the rockstars of the future

Thank you and see you soon on Vosgesparis.com
A Dutch newspaper had an article on bloggers with the headline saying: Bloggers are the popstars of the future!

Rock on!

Untitled Slide

  • thank you.....
  • Emma Fexeus,Line Klein,Nina Holst,AnoukB,Poggenpohl,Elle Decoration, 
  • H&M,Meet the blogger,El Ramla Hamra,Paulina Arcklin,Gundrun Arndt
  • Pelle Hedeby,NLXL,THerese Sennerholt,Annaleena Karlsson,
  • TineK, Marjon Hoogervorst,Hannah Lemholt
Photo by Dr. RawheaD


This presentation can be found online