Some bloggers become a brand of their own and have developed their skills through years of blogging, traveling, meetings and workshops or study.
They have become real specialists in design or styling and have a strong opinion. They are asked to write books or star in TV Shows or online events.
On the left a picture that can be found in Northern Delight A book by Swedish blogger Emma from emmas.blogg.se
On the right, Nina from Stylizimo.com
during an online styling session for IKEA.