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HateDust - 1996
The HateDust Project est. 2014
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THE HATE PROJECT

Published on Nov 18, 2015

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1.

THE HATE PROJECT est 2014

HATEDUST HAS BURNING LESSER SOULS SINCE 1996
HateDust - 1996
The HateDust Project est. 2014
2.

IN 1996 I BEGAN EXPERIMENTING WITH DRYING CHILES AND MIXING THEM AS A SEASONING.

I WOULD GIVE THIS SEASONING TO FAMILY & FRIENDS
3.

100% ORGANIC HEAT

  • I combine 5 pepper varieties:
  • Ghosts, Scorpions, Habs, Thai, & DeArbols
  • Mixed w SeaSalt from Kauai
  • Grind together w "secret" spices
  • Can be used a variety of tortuous ways..
The idea of the HATEDUST project came about when knifemaker J.Horton and I were talking about creative uses for blossoming pepper plants. I mentioned to J that I had, in the long past, taken habaneros and ground them into pepper shakers for family. In the midst of conversing about an idea I had about selling them for Charity, Jeremy mentioned that fellow knifemaker Sean Kendrick would be selling Steel Flame Dog Tags at G5-Vegas to benefit the Cystic Fibrosis Foundation (of which his niece n nephew are afflicted).
4.

MY FRIEND, KNIFE-MAKER SEAN KENDRICK

I FOUND OUT HIS NIECE HAS CYSTIC FIBROSIS
5.

I DECIDED TO HELP....

I DEVELOPED A PLAN TO SELL MY PEPPER SHAKERS...
6.

HATEDUST

CREATED A THEME - PRODUCT THAT GOT PEOPLE''S ATTENTION
7.

I USED SOCIAL MEDIA LIKE FACEBOOK TO ADVERTISE MY PROGRESS

I CHOSE A SINGLE EVENT TO SELL AT AND FOCUSED ON GATHERING INTEREST
8.

FRIENDS

THE BEST WORKFORCE EVER: CHEAP!!
9.

I PARTNERED W FRIEND KNIFE-MAKER J HORTON

  • We used our combined online contacts to create a market buzz
  • We sold the tubs of HATEDUST at a knifeshow.
  • SOLD OUT in 4 Hours. We raised $6500
  • Our friends were inspired and made matching donations..
  • Grand total: $11,000 to the Cystic Fibrosis Foundation
10.

...MAKE A WISH

THEN THE REALLY HOT STUFF SHOWED UP IN OCTOBER
Photo by David Reeves
11.

HATE 2.0

  • We knew we would have more hot peppers late...
  • Timeline was to help Make A Wish by Xmas
  • Friends were inspired by earlier success
  • Many wanted to contribute. Again, advertise FB!!
  • 100 Pepper shakers and Auction of donated items
12.

HATE 2.0

TWICE THE HATE, TWICE THE BURN
13.

THANK YOU STEEL FLAME

FOR DONATING THE PIGGY TAGS 2 SHIP W HATE
14.

THANKSGIVING 2013

I SOLD OUT IN 5 HOURS - THEN CONDUCTED 15 AUCTIONS..
15.

2.0 RAISED JUST OVER $15000

AND PAID FOR THE MAKE A WISH DINNER MAR 29TH 2014.
16.

BELIEVE

(PAM DUARTE FROM MAKE A WISH PITCHING IN)
17.

THANKS M.A.W. -PAM!

LTD ED. HATE-LITE SHIPPED AS THANK YOU'S...
18.

NEXT STEPS...

  • Hate 3 raised 10,000 that was paid at our mar 29th event 2014
  • Form a private foundation 5o3c non profit.
  • Find corporate match sponsor
  • Issue public funding challenge
  • Sleep...
19.

MAKE HATE SOMETHING POSITIVE

THANKS FOR BELIEVING IN ME... -Rob
20.

THE HATE PROJECT

FOR MORE INFO: RBAPTIE@GMAIL.COM
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