The Digital Revolution
Published on Nov 18, 2015
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In 1704, the first newspaper advertisement,
an announcement seeking a buyer for an
Oyster Bay, Long Island, estate,
is published in the Boston News-Letter.
This set the stage for
advertising as we know it.
Photo by nahlinse
In the United States, on November 2, 1920, KDKA aired the first commercial broadcast. Advertisers flocked to the medium trying their hand at the art of producing radio ads.
Photo by j.dav photo
The first official, paid television advertisement was broadcast in the United States on July 1, 1941 over New York station WNBT. Following this infamous broadcast, advertising agencies scrambled to find production partners to help them execute a campaign on the hottest medium in advertising: television.
Photo by Carbon Arc
As technology developed, we found new mediums to reach our audiences. Smartphones, tablets, and mobile devices rose to power giving us mobile ad networks, multimedia advertising, and turned our focus to digital.
Photo by mark sebastian
Brands are crying out for help.
"We need an agency that can help us create our digital vision!"
Today, agencies need a technical ally on the digital battlefront.
Photo by photographerglen
