The Day in the Life of A Millennial

Human Nature:

• Socially connected.
• Constantly communicating.
• Instant Brand Recognition.

Value

• More for their money.
• Exceptional value for their dollar.
• Value in brands offering additional Benefits.

What can you do for me?

• Give a little to get a little.
• Willing to promote when it proves beneficial.
• Create a Buzz.

Family and Fortune

• Career first marriage later.
• Okay with living together before marriage.
• Children before marriage.
• Marriage later

Ladies First

• Market towards women they have their own money.
• Portray the women that doesn't need a man to feel complete.
• Women will invest in themselves and not wait for the ring.

Church/ Religion

Morality

Convenience

• Google
• Amazon
• Ebay
• Lyft
• Uber

Refrences

• https://www.forbes.com/sites/bridgetbrennan/2017/06/30/a-millennial-life-st...
• https://www.vendiadvertising.com/insight/millennial-mindset