The Business Model by John Volker

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Slide Notes

Slide deck for MGT 3640. This deck gives a basic definition of the business model.

The Business Model

Published on Jan 26, 2016

A short slide deck used in my MGT 3640 course to set the stage for studying and learning to use the business model canvas as an ideation and analysis tool.

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PRESENTATION OUTLINE

The Business Model

John X. Volker

Slide deck for MGT 3640. This deck gives a basic definition of the business model.

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Babble

We need a common format for business models. If not we will all be talking about something different.

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Describes How

Create
Deliver
Capture Value

This slide provides the definition of a business model.

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The Challenge

Simple
Relevant
Intuitively Understandable

To overcome the babble one encounters when talking about business models we need to keep our definition simple, relevant, and understandable.

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A Shared Language

The business model canvas provides that shared language. Using it we are all working from the same space.

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Describes

Infrastructure
Customers
Offer
Financial Viability

Using the business model canvas we can describe the infrastructure, customers, offer, and financial viability of a business idea.

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A Blueprint

Organizational Structures
Systems
Processes

The business model canvas can be thought of as a blueprint that shows how a business will accomplish its goals through organizational structures, systems, and processes.

Photo by Will Scullin