Art Directors

What do ADs do?

• Planning and Execution of Visual Art elements in the Ad Campaign
• Thoroughly understand the product or service
• Understand the target audience

Flow of Ad's Work

• Information from research department, account planning department, account executive, or creative director
• Intuitively know what to do (Good AD)
• Work with copywriter as a team (Usually)

How the idea works

• Develop rough sketches of the idea
• Develop more full, finished version
• Execute comprehensive drawing (Close to finishing piece)
• Supervise the production (Dimensions, visually appealing...)
• Approved by Client

Product

What makes a Good AD?

• Knows all typefaces (there are 1000s!)
• Intuitive, automatic appreciation (art sense!)
• Selection of appropriate images and photographs (maybe experience)
• Education as AD (previously not prerequisite)
• Computer proficiency (Now!)

Transformation of AD

Thank YOU!