The Argument's Best Friends

Published on Dec 01, 2015

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The Argument's Best Friends

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Ethos, logos, and pathos are persuasional tools

that can help writers make their argument APPEAL to readers

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(think ETHICAL Appeal of the Writer)
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This appeal involves convincing your audience that you can be TRUSTED

you have to PROVE yourself...


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that YOU understand

what you are arguing

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because you are providing...

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personal experience

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or know someone else who has personal experience

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because you are using

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expert support

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through extensive research

through recognized authorities in the field

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(this will help to prevent your appeal from seeming too personal)

and above all

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you are using appropriate writing style

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by means of

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strong and appropriate words

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that carry appropriate connotations

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be sure though, that you don't sound...

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too emotional

you can avoid this

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by mostly using 3rd person

use 1st person only when providing a specific, personal experience

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you are creating trust with your audience by

establishing some common ground

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while still disagreeing them

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(think LOGICAL Appeal)
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You appeal to logic when

you offer credible

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that your audience can relate to

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and precedents

specific, historical and personal examples from the past


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that is timely

and it must be qualified to judge the topic

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Deductive reasoning is when you pick apart evidence to reach conclusions

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inductive reasoning is when you add logical pieces to the evidence to reach conclusions.

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(think PASSIONATE or emotional Appeal)

engage the audience emotionally

best when used in conjunction with logical and/or ethical appeals

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The BEST way to incorporate pathos

is by using words that carry appropriate connotations


Connotation refers to words that carry undertones

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Would a woman preferred to be called...


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or scrawny

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You get the point

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have the power

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to make you feel

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to make you care

which helps you believe

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Marissa Bennett

Haiku Deck Pro User