The Argument's Best Friends by Marissa Bennett

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Slide Notes

The Argument's Best Friends

Published on Dec 01, 2015

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PRESENTATION OUTLINE

The Argument's Best Friends

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Ethos

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Logos

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Pathos

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Ethos, logos, and pathos are persuasional tools

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that can help writers make their argument APPEAL to readers

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Ethos

(think ETHICAL Appeal of the Writer)

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This appeal involves convincing your audience that you can be TRUSTED

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you have to PROVE yourself...

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by DEMONSTRATING

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that YOU understand

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what you are arguing

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because you are providing...

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personal experience

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or know someone else who has personal experience

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because you are using

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expert support

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through extensive research

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up-to-date research

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through recognized authorities in the field

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(this will help to prevent your appeal from seeming too personal)

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and above all

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you are using appropriate writing style

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by means of

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strong and appropriate words

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that carry appropriate connotations

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be sure though, that you don't sound...

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too emotional

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you can avoid this

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by mostly using 3rd person

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use 1st person only when providing a specific, personal experience

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you are creating trust with your audience by

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establishing some common ground

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while still disagreeing them

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Logos

(think LOGICAL Appeal)

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You appeal to logic when

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you offer credible

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Evidence

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Facts

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Examples

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that your audience can relate to

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and precedents

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specific, historical and personal examples from the past

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AUTHORITY

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that is timely

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and it must be qualified to judge the topic

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DEDUCTIVE

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Deductive reasoning is when you pick apart evidence to reach conclusions

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INDUCTIVE

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inductive reasoning is when you add logical pieces to the evidence to reach conclusions.

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Pathos

(think PASSIONATE or emotional Appeal)

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engage the audience emotionally

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best when used in conjunction with logical and/or ethical appeals

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The BEST way to incorporate pathos

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is by using words that carry appropriate connotations

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Connotation refers to words that carry undertones

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Would a woman preferred to be called...

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slim

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thin

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or scrawny

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You get the point

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words

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have the power

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to make you feel

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to make you care

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which helps you believe

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Marissa Bennett

Haiku Deck Pro User