TGC Editorial Slides
Published on Nov 27, 2015
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PRESENTATION OUTLINE
What are feature stories?
- Feature stories are human interest stories
- Focuses on particular people, places & events
- More of an in-depth look at a subject
- Generally longer than news stories
- Word count: 600-1,000 words
Photo by njhdiver
Feature stories
- Who will read the published story?
- Does the story have a clear angle?
- What is the structure of the story?
- Does the story have a human voice?
- Are the stated facts true & verifiable?
Photo by pberry
What about brochures?
- Brochures share a lot of info in a quick & easy form
- Information should be easily readable & digestible
- Written in a punchy form: quick & to the point
- Can be used year-round or for specific special events
- Should & could be used offline & online
Photo by DennisSylvesterHurd
Brochure content
- Does it get straight to the point?
- Is it easy to read & digest?
- Does it fit the client's identity?
- Is the content newsworthy?
- Are the stated facts true & verifiable?
Photo by B Tal
Common errors
- Forgetting small words: the, and, an, a
- Use of apostrophes
- Citations & attributions
- Past tense vs. present tense
- Dimensions: height, width, weight
A great way to remember small words is to thoroughly proofread your work when it's complete. Do this by tapping your pen or pencil on each word while reading. This will slow down your thought process and allow you to see such errors.
Photo by cellar_door_films
Forgetting words
- Slow down when proofreading
- Tap your pen on each word to slow down
- Read out loud while doing this
- This will help you catch mistakes & forgotten words
- Repeat this process at least 3 times
Using apostrophes
- alumni's donation, women's rights
- girls' toys, VIPs' entrance
- hostess's invitation, witness' story
- anyone else's attitude
- Kat & Jordy's home, Kat's & Jordy's socks
Plural nouns not ending in s: Add 's
Plural nouns ending in s: Add only apostrophe
Singular common nouns ending in s: Add 's unless the next word begins with s
Compound words: Add an apostrophe or 's to the word closest to the object possessed
Joint possession: Use a possessive form after only the last word if ownership is joint
Individual possession:
Plural nouns ending in s: Add only apostrophe
Singular common nouns ending in s: Add 's unless the next word begins with s
Compound words: Add an apostrophe or 's to the word closest to the object possessed
Joint possession: Use a possessive form after only the last word if ownership is joint
Individual possession:
Photo by kevin dooley
Citing & attributing
- If it isn't common knowledge -- cite it
- Place attribution at start or end of first sentence
- Triple check the spelling of names
- Make sure to use the source's correct official title
- Use quotes that add color; paraphrase dull quotes
Citing and attributing your sources adds to your credibility. Attribute sources at the start or end of the first sentence in the first paragraph.
Photo by Andi Licious
Present tense vs. past tense
- Present tense: Write as if things are happening now
- "Chantal walks through halls of Tehama"
- Past tense: Write as if it already happened
- "Chantal walked through Tehama Hall"
- Brochures=past tense, Feature stories=present
Photo by visualdensity
Dimensions
- Use figures & spell out inches, feet, yards, etc.
- Hyphenate adjectival forms before nouns
- She is 5 feet 7 inches tall, the 5-foot-7-inch woman
- The rug is 9 feet by 12 feet, the 9-by-12 rug
- The building has 6,000 square feet of floor space
Photo by tiffa130
