T I P # 6 IMPROVE CHANCES OF SHARE-OF-MIND
- Be found in the company of other top competition/contenders
- Make sure to be on preliminary lists drawn by prospects who want choices
- That's before they communicate directly with school/tourism establishments
At such early stages, prospects of Northeast Asian origin will first browse, often systematically, to establish a preliminary list of potential countries, programs, schools, tourism establishments where to eventually visit, apply to, etc. That is well before they communicate directly with schools or tourism establishments or in many cases, some middlemen (ie. agents) or through those rare events like education or tourism fairs that may occur near their homes in Northeast Asia.