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What does Marketing Automation

Marketing Automation is defined as tooling and process to generate Business

Marketing Automation can also:

• Improve potential buyers’ propensity to purchase
• Manage customer loyalty
• Increase alignment between marketing activity and revenue

If you’re a Marketing professional,

It will also make your life a lot easier !

But when is the right time to invest in Marketing Automation?

HubSpot states that you can invest when :

• You’re churning out inbound marketing content that’s highly effective
• You have a steady influx of organic and new leads
• You’re ready to expand your reach and scope

And to help you get more insights about the subject,

"Hubspot":

It integrates :

• Social Media publishing and monitoring
• Content Management, SEO, contacts, Marketing Automation, Email Marketing, and nalytics

It has a mobile app that runs on both iOS and Android platforms

And lets its users transmute their marketing strategies,

"Infusionsoft":

Key features:

• Lead capture can be automated
• Deals are closed faster through list organization and email follow-up automation
• E-commerce store management is streamlined through its integration of inventory, fulfillment and billing in a single hub

It has a mobile app "Snap by InfusionSoft", which lets you snap a picture

"Salesforce Pardot":

Key features:

• Email marketing
• Lead generation &lead management
• ROI reporting
• Sales intelligence
• Social marketing solutions to sales and marketing professionals

It's an all-in-one platform which:

• Gives you and your sales team a detailed view of clients’ and prospects’ activity history
• Has an iOS app for the iPhone that lets you access your Pardot records even when on the go

"Oracle Eloqua":

Key features:

• Targeting & segmentation
• Content Marketing & social marketing
• Campaign Management & Sales enablement
• Marketing measurement, Lead Management, and Customer Lifecycle Marketing

It also features, Eloca University:

• A resource offering online courses that cover an extensive range of subjects, ,
• Have a seamless integration with Salesforce
• And a WYSIWYG interface that lets you build HTML emails, forms, and landing pages simply and easily.

"Marketo":

It's subdivided into 4 categories:

• Marketing Automation for B2B marketing and lead management
• Consumer Engagement Marketing for email and campaign management
• Real-Time Personalization for messaging across channels
• And Marketing Management for your budgets and marketing calendar.

It provides solutions to:

• Email Marketing & Inbound Marketing
• Up-sell & Cross-sell
• Loyalty Marketing, Event Marketing &Lead generation
• ROI measurement & optimization
• And ad spending optimization.

It easily integrates with leading CRM applications,

"Act-on"

Key features:

• Marketing Automation, email Marketing
• Landing pages, list management, forms
• Website visitor tracking, A/B testing, lead nurturing, reports and analytics
• Lead scoring, social media management, CRM integration, and inbound marketing.

It also :

• Offers a mobile app "Act-On Mobile" to access key Marketing information anytime, anywhere
• Integrates seamlessly with CRM solutions like Salesforce, SugarCRM..
• Has a Reverse IP Lookup Reports, to view reports of daily visitors.

"OutMarket"

It integrates:

• Landing pages
• Email marketing
• Press releases
• Social media management
• And Analytics

Key features:

• Recommendation Engine, buying Signals, social CRM
• Local listings, web analytics, email segmentation, message builder, email A/B testing,
• Email CRM, Salesforce integration, marketing funnel reports, social analytics...etc.

OutMarket allows users to launch cross-channel campaigns from a single dashboard.

"LeadSquared"

Key features:

• Landing pages, email marketing, lead management and segmentation, reports and analytics, connectors
• A mobile app that runs on the Android platform exclusively
• A drag-and-drop landing page and form builder, ready-to-use templates, and email autoresponders

It also:

• Supports drip marketing and email personalization
• Provides campaign analytics
• Tracks clicks & has a WYSIWYG email editor
• And offers built-in email templates.

To manage Leads, LeadSquared enables

"Adobe Campaign"

“Customers are individuals. Campaigns should be, too.”

The software gives sales and marketing professionals an automated way

It offers customization control and exposes knowledgeable developers to process codes,

• Integrated customer profile
• Targeted segmentation,
• Cross-channel execution
• Real-time interaction management
• And operational reporting
• A drag-and-drop interface which is straightforward and easy to grasp

I t exposes knowledgeable developers to process codes

"SilverPop"

Key features:

• Drag-and-drop program builder
• Decision diamond logic
• Send time optimization for programs
• Lead route action, telesales step, direct mail step, centralized scoring...etc

It has a mobile application that runs on iOS

The Silverpop Pop-In app enables remote data collection using an iPad,r.

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