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Tell Better stories

Published on Nov 19, 2015

Better Stories

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PRESENTATION OUTLINE

1.

Are you Boring?

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We love where stories can take us!

Photo by Comstock Images
3.

Stories are instinctive

Even cavemen told stories of the hunt
Photo by Comstock
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Stories Connect PEOPLE

and convey meaning, rules, and values
Photo by Ame Otoko
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Stories are Persuasive

People accept ideas more readily 
Photo by Ryan McVay
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Business story Types

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Your Customers

Describe challenges and how you solved problem
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values

Share company culture, operating principles and your
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Your Passion

Tell why you love your products and services
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YOU

Explain your personal connection
Photo by onkel_wart (thomas lieser)
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Elements of Story

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Plot/Action

Ups and downs via questions asked and resolved
Photo by a c o r n
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Setting

Where and when the story takes place
Photo by Siri Stafford
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Characters

Choose a characteristic and blow it up
Photo by Texas.713
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Dialogue

Words reveal more than character descriptions
Photo by Hemera Technologies
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Conflict

Struggle between opposing forces
Photo by Anup Shah
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Resolution

Transformation in character or perspective
Photo by Ralf Nau
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How to tell a story

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Focus

Choose a memorable moment and build it
Photo by dbr Atl
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FramE Action

This happened, then this happened, which caused this...
Photo by Justin in SD
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Use Questions

Strategic, insightful questions elicit feelings
Photo by Photodisc
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Show not tell

Create rich mind pictures using descriptive language
Photo by Digital Vision.
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Include Details

Specifics makes it more memorable
Photo by ChaoticMind75
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Use Lists to Evoke feelings

  • List #1: laptop, briefcase, black suit
  • List #2: red bra, red panties, stillettos
  • List #3: sleeping bag, pillow, stuffed toy
  • List #3: sleeping bag, stuffed toy, pillow
Photo by geishaboy500
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Use Figurative Language

Metaphor, simile, analogies, chiasmus, etc.
Photo by TheBusyBrain
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Practice

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27.

Refine

Eliminate and elaborate
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Practice

Again, and again, and again...
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Untitled Slide

Based on a very popular blog post.

http://www.quickanddirtytips.com/business-career/public-speaking/everyday-s...



About the Author, Lisa B. Marshall

I'm the host of The Public Speaker podcast which has earned over 12 million downloads since starting in 2008. (quickanddirtytips.com/public-speaker)

I'm also host of Smart Talk: Inspiring Conversations with Exceptional People (smarttalksuccess.com/stitcher)

I've written a book, Smart Talk and I'm a consultant to organizations that want to tell better stories.
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Untitled Slide

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