Taylor Swift analysis

The front of the Digipack!

Front of the Digipack

• The Digipack is in the style of a polaroid camera.
• The title of the of the album is in the style of a written marker which makes the digipack look handmade and personalised by Taylor Swift.
• The image on the from cover is of Taylors body mainly. The audience only sees from her lips down. There is an almost vintage effect on the pictures. As the title is '1989' the vintage effect adds the context to the picture. The main cover consists of colours like red, cream, light blue, black and brown
• The artists name is written in initials, this adds an almost rushed effect along with an again personalised and handmade effect. making the audience feel like she had written it because all the font is in the style of handwriting.

The Back of the digipack!

back of the digipack

• The songs that are on then CD are listed in chronological order. They are also numbered. The marker theme continues on the back as the numbers are written in marker pen. The actual songs again are handwritten possibly in Taylors writing which would be authentic and personal to her fans.
• There is a Barcode which is a convention of a Digipack to help with easier purchase and immediately identify the price of the digipack and the product information.
• The vintage effect from the front panel is again shown on the back panel. Taylor swifts face up to her moth is shown which is a continuation to the picture that we saw on the front panel with her mouth down.
• There are the terms and conditions of the album. this is again a convention.

The inside of the digipack

inside the digipack

• Inside the the digipack there are CD inlays
• There is a CD featuring all of the songs listed on the back of the digipack
• There are extras included for the fans including a leaflet and some Polaroid pictures.
• The colour scheme stays throughout.

The insert including in the digipack

Insert inside the digipack

• There is a leaflet inside of the digipack designed for fans. on the leaflet fans may learn something that they have never learnt about Taylor Swift . they also may have exclusives about what she gets up to and generally her life. This will let the consumer think that they are getting a lot more than they bargained for.

pictures that came inside the digipack

the polaroid pictures

• Inside the digipack there are some polaroid pictures. it appears that Taylor has made a makeshift photoshoot. The photos all include a lyric from one of her songs that are listed on the pack. They are in a handwritten font this ties in with the front and pack panel. The pictures pose as a sense of continuity as the pictures look like they could be part of the pictures taken on the front and back. These pictures can also be taken for memorabilia rather than just a CD insert and again the consumer will feel like they got more than what they payed for. I am thinking of doing this idea for my digipack because I have loads of pictures of Lexicon.

The end!