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Slide Notes

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TAFE Hunter

Published on Dec 01, 2015

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PRESENTATION OUTLINE

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WHO AM I?

GORDON WHITEHEAD MMkTG FAMI CPM
Photo by wbeem

#TaFEDMW2

WIFI PASSWORD?

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GROUPS

SPLIT INTO GROUPS OF 5 OR 6

SEARCH ENGINE OPTIMISATION

SEARCH IS THE NEW YELLOW
Photo by Chrystian Guy

TYPES OF SEO

IMAGE SEARCH, LOCAL SEARCH, VIDEO SEARCH, NEWS SEARCH, ETC...
Photo by sickmouthy

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ROBOTS

SEARCH ENGINES USE BOTS TO TRAWL THE INTERNET
Photo by StuartWebster

SEARCH RESULTS

Photo by oh.tinkerer

NLYZR

COOL TOOL TO USE

KNOW YOUR KEYWORDS

HALF YOUR BATTLE IS KNOWING YOUR KEYWORDS
Photo by Josh Kenzer

EXERCISE

LETS TRY GOOGLE ADWORDS KEYWORDS TOOL
Photo by Dave Hoefler

QUESTIONS

AND SOME ANSWERS
Photo by Jesse757

CONVERSION RATE OPTIMISATION

IT'S ALL ABOUT IMPROVING PERFORMANCE AND TRANSACTIONS

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SIMPLE METRICS

SETTING MEANINGFUL METRICS FOR YOUR COMPANY
Photo by chrisdonia

EXERCISE

GOOGLE aNALYTICS AND SETTING UP A CONVERSION FUNNEL
Photo by Leo Reynolds

QUESTIONS

AND SOME ANSWERS
Photo by betta design

TIME FOR A BREAK

4C'S OF SOCIAL MEDIA

CONVERSATION, COMMUNITY, CONTENT AND COLLABORATION
Photo by lo_ise

THE AUDIENCE

IT'S NOT ABOUT YOU, IT'S ABOUT YOUR AUDIENCE
Photo by Haags Uitburo

MANAGEMENT

SOCIAL MEDIA MANAGEMENT TOOLS TO HELP YOU LISTEN AND MEASURE

VIDEO

PEOPLE ARE MORE ENGAGED BY VIDEO
Photo by Rego - d4u.hu

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EXERCISE

LETS MAKE A VIDEO

FILM MAKING

STORY ARCS AND TOOLS

EDITING

HOW TO PUBLISH ON THE $5.49 IMOVIE EDITING APP
Photo by ianmunroe

QUESTIONS

Photo by Bob Jagendorf