SWOT OF PEPSI

SWOT

• Strengths
• Weaknesses
• Opportunities
• Threats

S- STRENGTHS

• On of the most popular and world wide recognized brand of beverages.
• Has one of the most diverse product portfolio.
• Has a wide target market, not just a specific age group.
• Pepsi sponsors many sporting events and other actitives.
• Has excellent marketing and brand name. For example: Uncle Drew

OTHER STRENGTHS OF PEPSI

• Have about 300,000 people working for them.
• Has high brand loyalty and good customer service.
• It is very accessible to the consumers.
• Has a variety of flavors including diet Pepsi, and Pepsi Light.

W- WEAKNESS

• Strong competition against other companies
• Promotes high brand switching with could decrease profit.
• Many cases against products affecting brand image.
• Many health set backs with the product.
• High sugar content is one health set back.

WEAKNESSES CONTINUED

• Over dependence on Walmart.
• Much weaker market share than other rivals.

OPPORTUNITIES

• Opportunities to improve its brand image by involving in charity.
• Expanded in un- taped country's and regions.
• Increase in demand for healthy foods and beverages.
• Growing in Hispanic populations.

THREATS

• Other beverage competition like Coca-cola, Dr. Pepper, etc.
• Health precautions.
• Economic instability causes a decrease in profit.
• Manufacturing errors.
• User complaints.

PEPSI

• "The best drink created world wide!"