Surfeando el Tsunami by Bernardo Campillo

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Surfeando el Tsunami

Published on Nov 19, 2015

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PRESENTATION OUTLINE

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POINT OF SALE TRENDS

Bernardo Campillo

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SURFING THE TSUNAMI

Photo by Kevin N. Murphy

SURFING THE TSUNAMI

Tsunami is coming...
Customer Journey is evolving
Customer Experience & Behaviour
Learning to surf: The Basics
Tech Trends to surf the tsunami

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Photo by rexb

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Photo by Kaptah

18.

A NEW BEGINNING

Photo by Many Moon Honeymoon

19.

CUSTOMER JOURNEY

Photo by archer10 (Dennis)

20.

CUSTOMER JOURNEY

Photo by NeilsPhotography

21.

EXPERIENCE

THRILLING. GROUND BREAKING.

Photo by zilverbat.

22.

EXPERIENCE

THINK BIG. REACH THE SKY.

23.

BEHAVIOUR

UNDERSTAND. EMPATHY.

Photo by Instant Vantage

24.

BEHAVIOUR

YOUR CUSTOMER CAN BE YOUR BEST FRIEND OR YOUR WORST ENEMY

25.

FROM SMALL DATA TO BIG DATA

NICHES OF ONE. PERSONAL MARKETING AND ENGAGEMENT.

Photo by Nina Matthews Photography

26.

CUSTOMER EXPERIENCE

Photo by alles-schlumpf

27.

WOW!!

AMAZING. AMA-SIGN.

28.

WOW!!

POWERFUL EAR TO MOUTH.

Photo by Stuck in Customs

29.

INMERSIVE

BETTER THAN LIVE.

30.

PERSONAL

(MY) TINY BITS OF (MY) IMPORTANT INFO.

Photo by renaissancechambara

31.

YOU ARE THE STAR

SMART PERSONALIZED VIDEO.

Photo by ChrisGoldNY

32.

MULTIDEVICE

UBIQUITOUS. YOUR SCREEN.

33.

OMNICHANNEL

DIFFERENT FACES, DIFFERENT FLAVOURS. SAME SERVICE.

Photo by Photosightfaces

34.

HELP WHEN YOU NEED IT

USEFUL. HELPFUL.

Photo by TheeErin

35.

TRAINING STAFF

INTERNAL COMMUNICATION. TRANSPARENCY.

36.

TRAINING STAFF

LEARN THE PROCESS. HAVE FUN AT WORK.

37.

TRAINED STAFF

MULTI DIMENSIONAL LEARNING. CROSS-SELLING ABILITIES.

Photo by Peter Amador

38.

TRAINED STAFF

MOTIVATION. HIGH PERFORMANCE TEAMS.

39.

CUSTOMER BEHAVIOUR

Photo by dev null

40.

LIKE SAILING IN THE FOG...

UNDERSTANDING MY CUSTOMERS...?

Photo by dhilung

41.

MEASURE

WHAT TO MEASURE. KPI DEFINITION.

Photo by geishaboy500

42.

VISUALIZATION

HANDLING THE POWER OF THE RAW DATA.

Photo by Arlo Bates

43.

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Photo by LendingMemo

44.

DATA TRENDS

CONNECTING THE DOTS.

Photo by urban_data

45.

INSIGHTS

FROM HIDDEN DATA TRENDS...

Photo by kevin dooley

46.

INSIGHTS

...TO REVEALED DATA TRENDS AFFECTING YOUR BUSINESS.

Photo by Insight Imaging: John A Ryan Photography

47.

PREDICTIONS

"I'M HAPPY TO SAY THAT I KNEW IT BEFORE YOU THOUGHT IT".

48.

THE PAGE IS NOTHING WITHOUT THE REST OF THE BOOK.

Photo by rishibando

49.

IT IS NOT NOW; IT IS NOW, YOU, HERE, PAST, FUTURE.

Photo by DeeAshley

50.

STRATEGY

Photo by sickmouthy

51.

STRATEGY

GLOBAL PLAN.

52.

STRATEGY

LOCAL ADAPTATION.

53.

STRATEGY

ALL POSITIONS COVERED.WHOLE PITCH. WHOLE GAME.

Photo by _boris

54.

FIRST, MASTER THE BASICS

55.

IN-STORE MUSIC

56.

CUSTOMISED MUSIC

WORLD MUSIC AND PER SEGMENT MUSIC.

57.

CUSTOMISED MUSIC

FULLY TAILORED MUSIC FOR SPECIAL NEEDS.

58.

LIVE MUSIC EVENTS

EMOTIONS AT HAND.

59.

AD SPOTS

MESSAGES AND OFFERS FOR YOUR CUSTOMERS.

60.

CORPORATE RADIO

KNOWLEDGE FOR YOUR STAFF.

61.

INTERACTIVE MUSIC

VS SCREENS VS MOBILE VS SOCIAL VS...

62.

DIGITAL SIGNAGE

PRESENT EVERYWHERE FOR EVERY SEGMENT.

63.

DIGITAL SIGNAGE

MULTIFORMAT. ALWAYS CONNECTED.

64.

DIGITAL SIGNAGE

INTERACTIVE. MEASURABLE. OPERABLE.

65.

DIGITAL SIGNAGE

GIANT FORMATS. ADVERTISING-BASED MODELS.

66.

RICH CONTENT

YUMMY YUMMY!!

67.

BUSINESS TOOLS

MOBILE MARKETING. SOCIAL MEDIA INTERACTION.

Photo by Werner Kunz

68.

BUSINESS TOOLS

COUNTING PEOPLE. MEASURING AUDIENCES.

69.

BUSINESS TOOLS

INDOOR TRACKING, HEATMAPS, FREQUENCY, RECENCY.

70.

TECH TRENDS

Photo by See-ming Lee 李思明 SML

71.

SENSORS

TOWARDS LIVING SMART HOUSES AND WORKPLACES.

Photo by onesecbeforethedub

72.

SENSORS

TEMPERATURE, SOUND, LIGHT, GYROSCOPES...

Photo by adafruit

73.

SENSORS

BEACONS, WIFI, IR, RFID, BLE, VIDEO ANALYSIS...

Photo by adafruit

74.

INTERNET OF THINGS

M2M ECOSYSTEMS, SMART CITIES.

Photo by smith_cl9

75.

WEARABLES

CONNECTIVITY, QUANTIFY MYSELF.

Photo by ianfogg42

76.

WEARABLES

SMART GLASSES, ADVANCED INMERSIVE SERVICES.

Photo by chrismar

77.

WEARABLES

LIVING BACKUP.

Photo by bfishadow

78.

WEARABLES

SMART TEXTILES.

Photo by Keoni Cabral

79.

INTERNET OF EVERYTHING

NOT MERE USERS BUT ACTUAL PART OF IT.

Photo by renaissancechambara

80.

PAYMENTS

FRICTIONLESS TRANSACTIONS. TRUSTED USER.

Photo by Robert S. Donovan

81.

PAYMENTS

POINT-OF-SALE INTEGRATION. MULTICHANNEL.

Photo by jev55

82.

COMMUNITY&LOYALTY

GAMIFICATION. REWARDS.

83.

COMMUNITY&LOYALTY

CONVENIENCE. FIDELIZATION.

Photo by Ian Sane

84.

AUGMENTED REALITY

FROM PHYSICAL MARKERS...

Photo by DanieleCivello

85.

AUGMENTED REALITY

...TO REAL TIME VIDEO ANALYSIS AND LIVE INTELLIGENT MIX.

Photo by turkletom

86.

CONNECTED CAR

FROM THE MACHINE TO GET THERE...

Photo by lorenzog.

87.

CONNECTED CAR

...TO THE MACHINE TO STAY CONNECTED UNTIL GET THERE...

Photo by pedrosimoes7

88.

CONNECTED CAR

...TO COMPLETE CONNECTED SEAMLESS DRIVING EXPERIENCE.

Photo by MSVG

89.

ROBOTICS & A.I.

HEURISTICS SENSORS. HIGH PRECISION TASKS.

Photo by QuadriumOxide

90.

ROBOTICS & A.I.

EXPERT SYSTEMS.NATURAL INTERFACES.

Photo by kevin dooley

91.

ROBOTICS & A.I.

FROM SINGLE FUNCTIONALITY UNITS...

Photo by i k o

92.

ROBOTICS & A.I.

...TO COMPLEX MULTIFUNCTIONS WITH NATURAL INTERFACES AND LEARNING ABILITIES.

Photo by Ѕolo

93.

ROBOTICS & A.I.

GREETER&GUIDANCE.STORE&STOCK MAINTENANCE.

Photo by Ѕolo

94.

ROBOTICS & A.I.

COMPLETE SMART CITIES INTEGRATION.

95.

TAKE AWAYS

WRAPPING UP!!

96.

TSUNAMI IN THE CUSTOMER JOURNEY

97.

CUSTOMER JOURNEY

EXPERIENCE + BEHAVIOUR.

Photo by Bert Kaufmann

98.

CUSTOMER JOURNEY

EXPERIENCE + BEHAVIOUR.

Photo by szeke

99.

ON LIKE OFF / OFF LIKE ON

Photo by dizid

100.

BIG DATA

Photo by kjetikor

101.

BIG DATA

Photo by kjetikor

102.

BIG DATA

Photo by kjetikor

103.

BIG DATA

Photo by kjetikor

104.

Photo by rishibando

105.

TECH TRENDS

106.

THE RIGHT TECHNOLOGY...

107.

...WITH THE RIGHT IDEAS,

THINK OUT OF THE BOX.

Photo by martinak15

108.

...WITH TOOLS AND RESOURCES

COMMITTED PROFESIONALS, BEST IN CLASS PERFORMANCE.

Photo by cap.

109.

TOTALLY INMERSIVE

EXPERIENCE AND CONTENT ARE THE KINGS.

110.

PERSONAL AND CONVENIENT

KNOWLEDGE AND PREDICTIVE.

Photo by Brizius

111.

FROM CHAOS AND DISORDER...

Photo by Pericomart

112.

...TO UNDERSTANDING AND CONTROL...

113.

...FUN AND EXCITEMENT...

114.

...TOWARDS BEAUTY AND COMPLETE EXPERIENCE.

Photo by SolomonVipe

115.

NOW IT'S ON YOU

FROM MOTIVATION TO ACTION.

Photo by Juliana Coutinho

116.

YOU WILL NEVER WALK ALONE

ONTHESPOT & PLOY ALWAYS BY YOUR SIDE.

Photo by drbob97

117.

THE SURFARI STARTS TODAY...

118.

JUST STAY CURIOUS...

Photo by niznoz

119.

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120.

QUESTIONS?

MAKE MY DAY...

121.

¡¡¡MUCHAS GRACIAS!!!

122.

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Photo by rishibando

123.

Slide Notes