StreetGames
Published on Jan 04, 2016
Overview of StreetGames and benefits of a partnership with the charity.
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PRESENTATION OUTLINE
StreetGames
Changing Sport, Changing Communities, Changing Lives
What do you see? http://bit.ly/StreetGamesPromo
We have enviable reach - engaging 80k young people each year
Our network of projects work in the bottom 20% most deprived communities in the UK.
Core demographic:
14-25
60:40 male:female
Social categories D and E
Core demographic:
14-25
60:40 male:female
Social categories D and E
800 Projects across the UK
We use a Doorstep Sport approach
StreetGames is proud to make a difference to young
people and their communities.
The StreetGames network engage their communities:
- at the right time
- in the right place
- using the right style
- for the right price (usually free)
This proven approach has been endorsed by government and numerous independent evaluations.
people and their communities.
The StreetGames network engage their communities:
- at the right time
- in the right place
- using the right style
- for the right price (usually free)
This proven approach has been endorsed by government and numerous independent evaluations.
OTHER PEOPLE THINK WE'RE ACE TOO!
StreetGames has been recognised through these
Awards:
• Queen’s Diamond Jubilee Award - Volunteering
• National Lottery Award – Best Sports Project (Us Girls)
• Royal Society for Public Health Award
• Corporate Engagement Awards
• Big Society Award
• Charity Times Award
• Children and Young People Now
• UK Coaching Awards
• Business Charity Award
• Chief Medical Officer’s Public Health Award
Awards:
• Queen’s Diamond Jubilee Award - Volunteering
• National Lottery Award – Best Sports Project (Us Girls)
• Royal Society for Public Health Award
• Corporate Engagement Awards
• Big Society Award
• Charity Times Award
• Children and Young People Now
• UK Coaching Awards
• Business Charity Award
• Chief Medical Officer’s Public Health Award
SOME RECENT AWARDS
- Queens Diamond Jubilee Award
- National Lottery - Us Girls
- Corporate Engagement Award
- Business Charity Award
- Royal Society of Public Health Award
- CMO's Public Health Award
- UK Coaching Award
- Big Society Award
CURRENT PARTNERS
- Coca-Cola
- Sport England
- Sport Wales
- Admiral
WE'RE A RELIABLE PARTNER
https://youtu.be/KB4T5lN2eOs?list=FLJaNBMWae8BromCdtJ6Kk9w
We tend to stay partnered for a long time.
We tend to stay partnered for a long time.
Coca-Cola
"StreetGames is a great charity..."
The Football Pools
"We have reached a significant number of young adults..."
The Co-operative
"A generation of young people changing their world for the better..."
OPPORTUNITIES
BRANDS INTERESTED IN...
- Youth Market
- Women and Girls
- Health and Wellbeing
- Employability
- Training and Education
- Social Action
- One of our big differentiators is our multi-sport approach. We are not bound by one route to market to engage with young people.
1. 14-25
2. Us Girls
3. RSPH/DoH
4. BIS - apprenticeships/traineeships
5. Training Academy
6. Cabinet office/PCCs/Youth Justice Board
1. 14-25
2. Us Girls
3. RSPH/DoH
4. BIS - apprenticeships/traineeships
5. Training Academy
6. Cabinet office/PCCs/Youth Justice Board
BENEFITS
Photo by Leonard John Matthews
Access to youth market
- Companies can sample their products with the young people at our sessions and get feedback.
- We can facilitate focus groups.
- We can do market research at very competitive rates.
- We can facilitate focus groups.
- We can do market research at very competitive rates.
Stakeholder positioning
- We have good links to government.
- We have hosted numerous Parliamentary events
- We hosted the launch of the recent sport strategy consultation at one of our festivals
- We have excellent relationships with National Governing Bodies, Local Authorities, Housing Associations, Universities, Colleges etc.
- We have hosted numerous Parliamentary events
- We hosted the launch of the recent sport strategy consultation at one of our festivals
- We have excellent relationships with National Governing Bodies, Local Authorities, Housing Associations, Universities, Colleges etc.
Co-Creation
- By comparison to many charities, we can be incredibly flexible.
- Our entrepreneurial nature makes us keen to try new things and be at the forefront of youth culture.
- Our entrepreneurial nature makes us keen to try new things and be at the forefront of youth culture.
Positive PR
- We help brands generate positive CSR messages
- Case studies
- Research
- Human interest pieces
- Local, regional and national coverage
- A responsive network for news jumping opportunities
- Long term sustainable impact
- Excellent content for Public Affairs
- Case studies
- Research
- Human interest pieces
- Local, regional and national coverage
- A responsive network for news jumping opportunities
- Long term sustainable impact
- Excellent content for Public Affairs
Employee engagement
Options for in store activation and employee engagement:
- Bucket rattling
- Point of sale giving
- Take over days
- Project visits
- Fundraising events
- Mentoring
- Training/personal development - Admiral
- Internal Comms
- Bucket rattling
- Point of sale giving
- Take over days
- Project visits
- Fundraising events
- Mentoring
- Training/personal development - Admiral
- Internal Comms
Engaging content
- Images
- Videos
- Case studies
- All great for digital comms channels
- Videos
- Case studies
- All great for digital comms channels
